Presents the history of the founding of Google and the development of its search engine, the innovations and acquisitions it made after the firm went public, and how it is preparing for future expansion and new capabilities.

Presents the history of the founding of Google and the development of its search engine, the innovations and acquisitions it made after the firm went public, and how it is preparing for future expansion and new capabilities.

Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

A fundamental change in the way organisations approach innovation is taking place. It is driven by the simple realisation that not all the smart people work for just one organisation. Few intellectual property books concentrate on external innovation and more particularly on dealing with external inventors and handling their inventions. Harvesting External Innovation begins by examining the broad subject of innovation, stressing the need to understand its forms and phases, ways and means to encourage innovation. It then addresses the growing phenomenon of external innovation. A number of different approaches to engaging with the external innovator community are then considered, together with real life case studies. Harvesting External Innovation discusses in depth how best to handle intellectual property matters, how to actually work with these external inventors and how to handle their inventions, including a suggested process and check list.

Prepare for Microsoft Exam SC-300 and demonstrate your real-world ability to design, implement, and operate identity and access management systems with Microsoft Azure Active Directory (AD). Designed for professionals involved in secure authentication, access, or identity management, this Exam Ref focuses on the critical thinking and decision-making acumen needed for success at the Microsoft Certified: Identity and Access Administrator Associate level. Focus on the expertise measured by these objectives: Implement identities in Azure AD Implement authentication and access management Implement access management for applications Plan and implement identity governance in Azure AD This Microsoft Exam Ref: Organizes its coverage by exam objectives Features strategic, what-if scenarios to challenge you Assumes that you are an administrator, security engineer, or other IT professional who provides, or plans to provide, secure identity and access services for an enterprise About the Exam Exam SC-300 focuses on the knowledge needed to configure and manage Azure AD tenants; create, configure, and manage Azure AD identities; implement and manage external identities and hybrid identity; plan, implement, and manage Azure Multifactor Authentication (MFA), self-service password reset, Azure AD user authentication, and Azure AD conditional access; manage Azure AD Identity Protection; implement access management for Azure resources; manage and monitor app access with Microsoft Defender for Cloud Apps; plan, implement, and monitor enterprise app integration; enable app registration; plan and implement entitlement management and privileged access; plan, implement, and manage access reviews; and monitor Azure AD. About Microsoft Certification Passing this exam fulfills your requirements for the Microsoft Certified: Identity and Access Administrator Associate certification, demonstrating your abilities to design, implement, and operate identity and access management systems with Azure AD; configure and manage identity authentication and authorization for users, devices, resources, and applications; provide seamless experiences and self-service; verify identities for Zero Trust; automate Azure AD management; troubleshoot and monitor identity and access environments; and collaborate to drive strategic identity projects, modernize identity solutions, and implement hybrid identity and/or identity governance. See full details at: microsoft.com/learn

An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.