Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

After a courtroom gunman threatens everything he holds dear, a Texas Ranger with a checkered past must choose between vengeance and family in this #1 New York Times bestselling thriller. Crawford Hunt wants his daughter back. Following the death of his wife four years ago, he fell into a downward spiral that knocked him down to deskwork and landed his five-year-old daughter Georgia in the custody of her grandparents. But now that Crawford has cleaned up his act and met the court's requirements, the fate of his family lies with Judge Holly Spencer. Holly, ambitious and confident, must prove herself worthy of a permanent judgeship on the cusp of an upcoming election. Every decision is high-stakes, and despite Crawford's commitment to being a better father, Holly is wary of his past. But when a masked gunman barges into the courtroom during the custody hearing, Crawford reacts instinctively to save Holly's life. But his heroism soon takes on the taint of recklessness. With the gunman still at large, Crawford uncovers a horrifying truth, and the cloud over him grows even darker as he considers vengeance. He quickly realizes that pursuing the killer will jeopardize his chances of gaining custody of his daughter and compromise Holly, who needs protection not only from an assassin, but from Crawford himself and the forbidden attraction between them. Friction will keep you on the edge of your seat with breathtaking plot twists and the unforgettable characters that make Sandra Brown one of the world's best-loved authors. It is an extraordinary novel about the powerful ties that bind us to the ones we love and the secrets we keep to protect them.

Bestselling author Michael Shermer delves into the unknown, from heretical ideas about the boundaries of the universe to Star Trek's lessons about chance and time A scientist pretends to be a psychic for a day-and fools everyone. An athlete discovers that good-luck rituals and getting into "the zone" may, or may not, improve his performance. A historian decides to analyze the data to see who was truly responsible for the Bounty mutiny. A son explores the possiblities of alternative and experimental medicine for his cancer-ravaged mother. And a skeptic realizes that it is time to turn the skeptical lens onto science itself. In each of the fourteen essays in Science Friction, psychologist and science historian Michael Shermer explores the very personal barriers and biases that plague and propel science, especially when scientists push against the unknown. What do we know and what do we not know? How does science respond to controversy, attack, and uncertainty? When does theory become accepted fact? As always, Shermer delivers a thought-provoking, fascinating, and entertaining view of life in the scientific age.

Sliding friction is one of the oldest problems in physics and certainly one of the most important from a practical point of view. The ability to produce durable low-friction surfaces and lubricant fluids has become an important factor in the miniaturization of moving components in many technological devices, e.g., magnetic storage, recording systems, miniature motors and many aerospace components. This book will be useful to physicists, chemists, materials scientists, and engineers who want to understand sliding friction. The book (or parts of it) could also form the basis for a modern undergraduate or graduate course on tribology.

This book provides an updated review on the development of scanning probe microscopy and related techniques, and the availability of computational techniques not even imaginable a few decades ago. The 36 chapters cover instrumental aspects, theoretical models and selected experimental results, thus offering a broad panoramic view on fundamental issues in nanotribology which are currently being investigated. Compared to the first edition, several topics have been added, including triboluminescence, graphene mechanics, friction and wear in liquid environments, capillary condensation, and multiscale friction modeling. Particular care has been taken to avoid overlaps and guarantee the independence of the chapters. In this way, our book aims to become a key reference on this subject for the next five to ten years to come.

"This introductory, algebra-based, two-semester college physics book is grounded with real-world examples, illustrations, and explanations to help students grasp key, fundamental physics concepts. ... This online, fully editable and customizable title includes learning objectives, concept questions, links to labs and simulations, and ample practice opportunities to solve traditional physics application problems."--Website of book.

When a new girl at the private school Alex attends starts rumors about Alex's favorite teacher, Alex and her eighth grade classmates are not sure how to act around him or one another.