An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Ida May finally fits in at school after becoming best friends with Stacey Merriweather, who is universally liked by their classmates. But then Ida?s frenemy, bossy Jenna Drews, brings in a game of truth or dare, and all the girls are suddenly daring one another to misbehave. When Ida finds herself in the principal?s office, she?s scared into ratting out her friends and gets freezed out of the group. The only way she can fix things is to take a triple-dog dare: letting one of the girls pierce her ears. Will her BFF come to her rescue, or is this the perfect job for a frenemy? Packed with fourth-grade jealousies, problems, misbehavior, and consequences, this third book about Ida May stands on its own.

In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.

Straight outta the Mile High City, Chanti Evans is an undercover cop's daughter and an exclusive private school's newest student. But Chanti is learning fast that when it comes to con games, the streets have nothing on Langdon Prep. With barely a foot in the door, fifteen-year-old Chanti gets on the bad side of school queen bee Lissa and snobbish Headmistress Smythe. They've made it their mission to take Chanti down and she needs to find out why, especially when stuff begins disappearing around campus, making her the most wanted girl in school, and not in a good way. But the last straw comes when she and her Langdon crush, the seriously hot Marco Ruiz, are set up to take the heat for a series of home burglaries--and worse. . . . "Watch out Nancy Drew. . .Chanti Evans from the 'hood is the hot new sleuth in town!" -- Simone Elkeles, New York Times Bestselling Author "Hot guy, lots of lies, and unbelievable secrets. . .." --Ni-Ni Simone, author of Upgrade U

Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”

Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.

Meri knows best friends forever don't always last, but why did her ex-best turn into the meanest girl in school? With help from one of the spunkiest girls in children's literature, Anne Shirley of Anne of Green Gables, Meri works to unravel the mystery of best friend turned worst bully. Aligned to Common Core Standards and correlated to state standards. Calico is an imprint of Magic Wagon, a division of ABDO.