First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Disha’s ‘Financial and Insurance Awareness’ is a complete guide for those aspiring for LIC ADO / LIC AAO/ NIACL AO/NIACL Assist and Other Insurance Exam. It is also useful for IBPS/ SBI Bank PO/ MT, Clerk, RRBs, RBI, other Nationalised Banks, MBA and other competitive exams. The book will help students the most common financial concepts and Insurance. It covers the topics namely Basics of Economics, Indian Economy, Planning & Poverty Alleviation Programs in India, Finance Commission, Indian Banking System, Agriculture, Industries, Stock Exchange, Foreign Trade, Financial Marketing, History of Insurance, Types of Insurance, Life Insurance and many more. The content of the book is concise and comprehensive. It is covered exhaustive theory followed by an exercise containing MCQs pertaining to the chapters and past solved questions. At the end of the book a Question Bank on Current Financial and Insurance Awareness is provided so as to keep the students updated with the latest happenings. The book also provides Miscellaneous Question Bank, at the end of the chapters, including Past Questions of Various Competitive Exams like LIC ADO/ LIC AO IBPS Bank Clerk/PO/RRB/RBI and Other Exams etc.

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.