Museums and historic sites faced with small budgets and staff can find it intimidating to redesign or create a website from scratch. Concerns over resources make coding and designing (or hiring someone to do so) daunting and expensive. It does not have to be so. Content creation is inescapable when making a website, but designing and constructing a unique website can be as simple as taking an afternoon to use a color chart to pick a color scheme and paste in text from a Word document. All of the tools discussed in the book are free at the base level, and some offer upgrade packages with even more features. The advice and techniques are all created with an eye to making websites work for smaller institutions with limited budgets and timeframes. Every museum professional has come across issues when adapting general software for an institution’s specific needs, and the information in this book will anticipate some of these needs by offering easytoimplement workarounds and information on related software or services that integrate with each website. Features include: Howto guides for Wix, Weebly, WordPress, and Google Sites Detailed comparisons of WYSIWYG (What You See Is What You Get) editors by cost, features, and easeofuse so that you can easily identify which platforms meet your needs Mythbusting of common website and computer assumptions Stepbystep content and design planning guide Basic HTML coding tricks and tips for the slightly more advanced users (or those who want to become so) • A free companion Web site includes links to online resources, ongoing updates to this book to keep it current, and links to other free online tools and software. Go to: https://freethemuseum.wixsite.com/aaslh to request access on this author-created and managed companion site.

Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers: Marketing Strategies for Museum Professionals or Anyone Promoting an Event Expanding Your Audience with Little Money Gaining Insight From Small Local Museums and Historic Sites Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach Creating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter.

Whether you want to eat deep-dish pizza, explore the The Field Museum of Natural History, or bike along the lakefront, the local Fodor’s travel experts in Chicago are here to help! Fodor’s Chicago guidebook is packed with maps, carefully curated recommendations, and everything else you need to simplify your trip-planning process and make the most of your time. This new edition has been fully-redesigned with an easy-to-read layout, fresh information, and beautiful color photos. Fodor’s Chicago includes: AN ILLUSTRATED ULTIMATE EXPERIENCES GUIDE to the top things to see and do MULTIPLE ITINERARIES to effectively organize your days and maximize your time MORE THAN 10 DETAILED MAPS to help you navigate confidently COLOR PHOTOS throughout to spark your wanderlust! HONEST RECOMMENDATIONS on the best sights, restaurants, hotels, nightlife, shopping, performing arts, activities, side-trips, and more PHOTO-FILLED “BEST OF” FEATURES on “Chicago’s Best Outdoor Activities,” “Chicago’s Best Museums,” “Best Idea for a Night Out,” and more TRIP-PLANNING TOOLS AND PRACTICAL TIPS including when to go, getting around, beating the crowds, and saving time and money HISTORICAL AND CULTURAL INSIGHTS providing rich context on the local people, politics, art, architecture, cuisine, music, and more SPECIAL FEATURES on “How to Experience the Lakefront,” “Chicago Then and Now,” “The Sky’s the Limit,” and Frank Lloyd Wright LOCAL WRITERS to help you find the under-the-radar gems UP-TO-DATE COVERAGE ON: The Loop, Near North, River North, Lincoln Park, Wicker Park, Pilsen, Little Italy, Prairie Avenue, and more. Planning on visiting more of the USA’s great cities? Check out Fodor’s New York City. *Important note for digital editions: The digital edition of this guide does not contain all the images or text included in the physical edition. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts. Fodor’s has been offering expert advice for all tastes and budgets for over 80 years. For more travel inspiration, you can sign up for our travel newsletter at fodors.com/newsletter/signup, or follow us @FodorsTravel on Facebook, Instagram, and Twitter. We invite you to join our friendly community of travel experts at fodors.com/community to ask any other questions and share your experience with us!

"Indexes to papers read before the Museums Association, 1890-1909. Comp. by Charles Madeley": v. 9, p. 427-452.

BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

Skiing Heritage is a quarterly Journal of original, entertaining, and informative feature articles on skiing history. Published by the International Skiing History Association, its contents support ISHA's mission "to preserve skiing history and to increase awareness of the sport's heritage."