Fred Corcoran was golf's first promoter, business manager, press agent and international tournament director. In 1936, a year before he became the tournament manager of the PGA, there were 22 tournaments nationwide. By the time he left in 1947, there were 45 tournaments and the purse had increased 300%. Fred Corcoran loved a good show and could put one on. He was probably the most complex and fascinating personality in the history of the game, and he might have been the richest had others seen the future as he did. With Sam Snead, Ted Williams, Tony Lema, Gene Sarazen, Walter Hagen, Babe Zaharias, Bing Crosby, Ty Cobb, Babe Ruth, Ben Hogan, Ken Venturi, Jack Sharkey, Stan Musial and Peter Gogolak as his friends and clients, Fred Corcoran put golf on the map and told a million stories about it.

One of the most gifted athletes in the world, Babe Didrikson Zaharias dominated track and field, winning two Olympic gold medals in 1932. She went on to compete in baseball, bowling, basketball, tennis, and particularly in golf. The American public was smitten with her wit, frankness, and "unladylike" bravado. She became an American legend. The legend was challenged, however, by members of the press and society who insinuated that her femininity, even her femaleness, were suspect--that there was something different, even wrong, about this preternaturally gifted woman in a male-dominated world. She had ably used her androgyny and her powerful athleticism to promote herself, but she soon felt compelled to craft herself into a more marketable female role model--particularly in connection with the "proper" world of golf. To increase her opportunities for competitive play in this field, she became a co-founder and officer of the Ladies Professional Golf Association (LPGA). As a major step in her makeover, Babe already had married George Zaharias, a wrestling promoter who was a vital partner in her constant efforts at self-promotion. But by 1950 Babe was deeply involved with a young golfer, Betty Dodd, whose for-the-record discussion of their remarkable love is included in Babe. Stricken with cancer in her prime, Babe went on to courageously and publicly fight the disease. Babe is a comprehensive, in-depth biography of a woman who was a great athlete at a time when it was extremely difficult for a woman to be her own person. Through interviews with members of Babe's family, her golf peers, and medical personnel, Cayleff caringly reveals the life and probes the legend of this unusual American hero. She unflinchingly examines the athletic community, the media, and the society that both loved and judged Babe, whose story embodies the struggle of all women who dare to transcend stereotypes and claim their own definitions and unique identities. Babe allows her to be all the hero--and all the human being--she was meant to be.

Principles and Practice of Sport Management, Third Edition, provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management.

NATIONAL BESTSELLER A rollicking tell-all from golf super-agent, Hughes Norton, detailing everything from his life-changing work with Tiger Woods and Greg Norman to his thoughts on golf’s current money-grab era. The ultimate read for fans of Alan Shipnuck, Bob Harig, and Michael Bamberger. When twenty-one-year-old Tiger Woods stunned the world by winning The Masters by a mind-blowing twelve strokes, the first thing he did was embrace the three most important people in his life: his father, his mother, and Hughes Norton. At the peak of his career, agent Norton earned a million-dollar salary, flew to all corners of the world in first class, and enjoyed a lifestyle nearly as lavish as his A-list clients. That dizzying success, however, came at a high price. The seventy-hour work weeks, constant travel, and intense pressure—both from his players and their corporate partners—took Norton away from his family and ultimately led to divorce. At the same time, in an effort to protect his players and his career, he found himself making ethical and moral choices he would later regret. Soon, he realized he had made as many enemies as friends. Now, in Rainmaker, Norton draws back the curtain on his meteoric rise and abrupt fall. With never-before-told stories and exclusive insights, he discusses what it was like being Tiger’s first agent, his time representing the narcissistic Greg Norman, and shining a bright light on his sudden—and controversial—ouster as the head of IMG’s Golf Division—a juggernaut he helped build. This is an engaging and unforgettable memoir that explores golf as never before.