Using the notion of "framing" as a way of understanding political perception, the authors analyze the narratives told by and about Sarah Palin in the 2008 election - from beauty queen, maverick, faithful fundamentalist and post-feminist role model to pit bull hockey mom, frontier woman, and political outsider. They discuss where those frames are rooted historically in popular and political culture, why they were selected, and the ways that the frames resonated with the electorate.

What elements of American political and rhetorical culture block the imagining—and thus, the electing—of a woman as president? Examining both major-party and third-party campaigns by women, including the 2008 campaigns of Hillary Clinton and Sarah Palin, the authors of Woman President: Confronting Postfeminist Political Culture identify the factors that limit electoral possibilities for women. Pundits have been predicting women’s political ascendency for years. And yet, although the 2008 presidential campaign featured Hillary Clinton as an early frontrunner for the Democratic presidential nomination and Sarah Palin as the first female Republican vice-presidential nominee, no woman has yet held either of the top two offices. The reasons for this are complex and varied, but the authors assert that the question certainly encompasses more than the shortcomings of women candidates or the demands of the particular political moment. Instead, the authors identify a pernicious backlash against women presidential candidates—one that is expressed in both political and popular culture. In Woman President: Confronting Postfeminist Political Culture, Kristina Horn Sheeler and Karrin Vasby Anderson provide a discussion of US presidentiality as a unique rhetorical role. Within that framework, they review women’s historical and contemporary presidential bids, placing special emphasis on the 2008 campaign. They also consider how presidentiality is framed in candidate oratory, campaign journalism, film and television, digital media, and political parody.

Known as the Great Compromiser, Henry Clay earned his title by addressing sectional tensions over slavery and forestalling civil war in the United States. Today he is still regarded as one of the most important political figures in American history. As Speaker of the House of Representatives and secretary of state, Clay left an indelible mark on American politics at a time when the country's solidarity was threatened by inner turmoil, and scholars have thoroughly chronicled his political achievements. However, little attention has been paid to his extensive family legacy. In The Family Legacy of Henry Clay: In the Shadow of a Kentucky Patriarch, Lindsey Apple explores the personal history of this famed American and examines the impact of his legacy on future generations of Clays. Apple's study delves into the family's struggles with physical and emotional problems such as depression and alcoholism. The book also analyzes the role of financial stress as the family fought to reestablish its fortune in the years after the Civil War. Apple's extensively researched volume illuminates a little-discussed aspect of Clay's life and heritage, and highlights the achievements and contributions of one of Kentucky's most distinguished families.

This examination of the role of gender stereotyping in media coverage of executive elections uses nine case studies from around the world to provide a unique comparative perspective. In recent years, more and more high-profile women candidates have been running for executive office in democracies all around the world. Cracking the Highest Glass Ceiling: A Global Comparison of Women's Campaigns for Executive Office is the first study to undertake an international comparison of women's campaigns for highest office and to identify the commonalities among them. For example, women candidates often begin as front-runners as the idea of a woman president captures the public imagination, followed by a decline in popularity as stereotypes and gendered media coverage kick in to erode the woman's perceived credibility as a national leader. On the basis of nine international case studies of recent campaigns written by thirteen country specialists, the volume develops an overarching framework which explores how gender stereotypes shape the course and outcome of women's campaigns in the male-dominated worlds of executive elections in North America, South America, Europe, Africa, and Australasia. This comparative approach allows the authors to discriminate between the contingent effects of a particular candidate or national culture and the universal operation of gender stereotyping. Case studies include the campaigns for executive office of Hillary Rodham Clinton (United States, 2008), Sarah Palin (United States, 2008), Angela Merkel (Germany, 2005 and 2009), Ségolène Royal (France, 2007), Helen Clark (New Zealand, 1996-2008), Cristina Fernández de Kirchner (Argentina, 2007), Michelle Bachelet (Chile, 2006), Ellen Johnson Sirleaf (Liberia, 2005), and Irene Sáez (Venezuela, 1998).

The Patient Protection and Affordable Care Act came into existence at a time when the president’s ability to lead the public was in question, political polarization had intensified, and the media environment appeared ever more fragmented, fast-moving, and resistant to control. Under such circumstances, how can contemporary American presidents such as Barack Obama build and maintain support for themselves and their policies, particularly as controversies arise? Using case studies of major contests over how key elements of the Affordable Care Act would be framed, and analysis of how those frames fared in influential and popular U.S. news sources, Hopper examines the conditions under which the president can effectively shape public debates today. She argues that despite the difficult political and communications context, the president retains substantial advantages in framing major controversial issues for the media and the public. These presidential framing advantages are conditional, however, and Hopper explores the factors that help make presidential frames more or less likely to gain hold in the news today. More so than in the past, an element of unpredictability in this news environment means that in pursuing favorable messaging, the president and his surrogates may also generate some unintentional consequences in how issues are portrayed to the public. Presidential frames can evolve with unfolding events to take on new meanings and applications, a process facilitated alternately by supporters, opponents, and media actors. Still, media figures and political opponents remain largely reactive to presidential communications, even as some seek to publicize and exploit weaknesses in the administration’s narratives. A close look at these recent cases casts new light on the scholarly debate surrounding the president’s ability to persuasively communicate and challenges conventional wisdom that the 21st century media largely present an unmanageable news environment for the White House. Presidential Framing in the 21st Century News Media engages with current events in American politics, focusing on the Obama Administration and the Affordable Care Act, while also reflecting upon the state of the American presidency, the news media, and the public in ways that have substantial implications for all of these actors, not merely in the present, but into the future, making it a compelling read for scholars of Political Science, Media Studies, Communication Studies, and Public Policy.

Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.

Doing News Framing Analysis provides an interpretive guide to news frames – what they are, how they can be observed in news texts, and how framing effects are uncovered and substantiated in cultural, group, and individual sites. Chapters feature framing analysts reflecting on their own empirical work in research, classroom, and public settings to address specific aspects of framing analysis. Taken together, the collection covers the full range of ways in which framing has been theorized and applied—across topics, sources, mechanisms, and effects. This volume fosters understanding among the scholarly camps of framing scholars, and encourages greater clarity from framing analysts in all aspects of their empirical inquiry. Chapters offer fresh perspectives from which researchers can begin new research programs, puzzle through perplexing problems in a current research program, or expand an existing program. Providing conceptual and methodological guidance, Doing News Framing Analysis will help framing researchers at all levels to better understand news framing and to improve their future news framing research.