TV personality and bestselling author Arianna Huffington explores our forgotten instinct--the search for spirituality and meaning in life. She shows how seeking fulfillment in the the first three instincts--biological survival, sexuality, and power--leads to aggression, depression, and addiction--while the Fourth Instinct transforms life.

Four Views of I delves into the individual, using words that start with the letter I. Stephen Rousseau pays particular attention to instinct, intellect, intutiion and intention, urging readers to move past the trilogy of body, mind, and soul to consider another dimensiontime. His lively collection of thoughts and ideas concerning various aspects of the nature of reality, being human, and spirituality, will appeal to anyone with a philisophical or spiritual bent. He shares that the more he learns, the more he realizes he doesn't knowand he reveals lessons from his lifes greatest teachers, including movies, books, lectures, concerts, and more. The author also examines topics such as nutrition, immigration, the brain, soul and spirit, truth and facts, and more.The narrative is comprised of short sections grouped by topic, and the blend of serious philosophy and lighthearted writing is entertaining and thought-provoking. Inspect the whole you, rotate the view, and look at every angle with the insights in this book.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.