Foundations of Marketing, 7e
Title | Foundations of Marketing, 7e PDF eBook |
Author | John Fahy |
Publisher | McGraw Hill |
Pages | 435 |
Release | 2022-04-29 |
Genre | Business & Economics |
ISBN | 1526849011 |
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK
Foundations of Marketing with Redemption Card
Title | Foundations of Marketing with Redemption Card PDF eBook |
Author | David Jobber |
Publisher | |
Pages | |
Release | 2006-02-01 |
Genre | |
ISBN | 9780077122287 |
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Foundations of Marketing
Title | Foundations of Marketing PDF eBook |
Author | John Fahy |
Publisher | McGraw-Hill Europe |
Pages | 0 |
Release | 2012 |
Genre | Marketing |
ISBN | 9780077137014 |
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
EBOOK: Foundations of Marketing, 6e
Title | EBOOK: Foundations of Marketing, 6e PDF eBook |
Author | John Fahy |
Publisher | McGraw Hill |
Pages | 454 |
Release | 2019-03-01 |
Genre | Business & Economics |
ISBN | 1526847353 |
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Foundations of Marketing
Title | Foundations of Marketing PDF eBook |
Author | David Jobber |
Publisher | |
Pages | |
Release | 2006 |
Genre | |
ISBN | 9781283308014 |
Marketing Communications
Title | Marketing Communications PDF eBook |
Author | Stephen P. Robbins |
Publisher | Pearson Higher Ed |
Pages | 582 |
Release | 2021-01-20 |
Genre | Business & Economics |
ISBN | 129232791X |
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
Foundations Of Marketing 2nd Edtion
Title | Foundations Of Marketing 2nd Edtion PDF eBook |
Author | David Jobber |
Publisher | |
Pages | |
Release | 1993-07-01 |
Genre | |
ISBN | 9780070612327 |