Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

The remarkable history of The Heritage Foundation, its influential founder, and the conservative movement in America. Leading the Way tells the story of how Ed Feulner has transformed policymaking in Washington and has led The Heritage Foundation into becoming the most influential conservative think tank in the nation. Under Ed Feulner and for 36 years, Heritage has shaped politics with conservative solutions for such critical issues as entitlements, national security, missile defense, health care, welfare reform, immigration, free trade, energy, and the role of the family and religion in society. Today, with over hundreds of thousands of members and an annual budget of more than $80 million, Heritage is a permanent Washington institution and the leading exponent of conservative ideas in America and around the world. The man who made it happen is Ed Feulner, intellectual entrepreneur, hands-on manager, legendary fundraiser, presidential adviser, bestselling author, and world traveler--a man who never stops and was described by The Economist as "one of the most influential conservatives in America."

THE STRUGGLE FOR THE SOUL OF AMERICA Now, for the first time ever, the American Heritage Education Foundation presents a new book that explores the correlation between America's philosophical origins and the Bible Miracle of America shows how the Bible and Judeo-Christian thought are arguably the nation's most significant foundational root and its enduring source of strength. Professional educators and historians have praised Miracle of America as the first-ever systematic analysis of the relationship between key American political principles and Judeo-Christian ideas. First Edition, copyright 2014.Second Edition, copyright 2015. Third Edition 2020

From the prehistoric peoples who inhabited the Americas at the end of the last Ice Age to the American Indian of the 20th century, this book encompasses the whole historical and cultural range of Indian life in Corth, Central, and South America. 32 pages of black-and-white photographs.

Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

The Plot to Change America exposes the myths that help identity politics perpetuate itself. This book reveals what has really happened, explains why it is urgent to change course, and offers a strategy to do so. Though we should not fool ourselves into thinking that it will be easy to eliminate identity politics, we should not overthink it, either. Identity politics relies on the creation of groups and then on giving people incentives to adhere to them. If we eliminate group making and the enticements, we can get rid of identity politics. The first myth that this book exposes is that identity politics is a grassroots movement, when from the beginning it has been, and continues to be, an elite project. For too long, we have lived with the fairy tale that America has organically grown into a nation gripped by victimhood and identitarian division; that it is all the result of legitimate demands by minorities for recognition or restitutions for past wrongs. The second myth is that identity politics is a response to the demographic change this country has undergone since immigration laws were radically changed in 1965. Another myth we are told is that to fight these changes is as depraved as it is futile, since by 2040, America will be a minority-majority country, anyway. This book helps to explain that none of these things are necessarily true.

The Essential Guide to Rolling Back the Progressive Assault and Putting America Back on Course Many Americans are concerned, frightened, angry. The country, it seems, is on the wrong track. But what is the right course for America? Knowing what we stand against is not the same as knowing what we stand for. Just in time, Matthew Spalding provides the plan for translating angst into proper action in this bestselling book. We Still Hold These Truths offers a bracing analysis of how and why we have lost our bearings as a nation and lays out the strategy to rescue our future from arbitrary and unlimited government.