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This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.

Contents: Preface. Acknowledgments. Part One: Early Days. Part Two: Heyday. Part Three: Themes. Part Four: Legislation. Part Five: Epilogue. Index. Originally published in 1961. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

In the late 1800s, Charles Nordhoff forged the shape of modern journalism and profoundly influenced both politicians andpolitics. Principled, activist, investigative, and a champion of the disenfranchised and poor, he was more interested incharacter and results than in personality and credit. And like the blacksmith wielding his hammer, he left us the tangibleproducts of his labors, but few details of himself. With superb research, illuminating insights, and eloquent prose, Carol Frost brings Nordhoff vividly to life: both the man andhis extraordinary impacts on politics, journalism, government, and public discourseimpacts that are still defining publiclife today. Journalists, historians, and activists will find context and inspiration in this captivating and previously untold story, a storythat in many important ways feels like it was written about the events and debates of our own time rather than those ofmore than 100 years ago.

American newspapers redefined journalism after the Civil War by breaking away from the editorial and financial control of the Democratic and Republican parties. Smythe chronicles the rise of the New Journalism, where pegging newspaper sales to market forces was the cost of editorial independence. Successful papers in post-bellum America thrived by catering to a mass audience, which increased their circulations and raised their advertising revenues. Still active politically, independent editors now sought to influence their readers' opinions themselves rather than serve as conduits for the party line.