Excerpt from Forty Years an Advertising Agent 1865-1905 The fifty-two chapters or papers that make up the contents of this volume were not begun with a thought of preserving them in any more permanent or accessible form than would be accomplished by their appearance in the columns of Printers Ink. When the first installment was given out the writer had not decided to attach his name. His feelings were expressed in a paragraph which preceded the initiatory installment and which read as follows: A man, whose name will occur to many as one who for nearly half a century has been closely in touch with newspapers and advertising, has consented to tell the story of his experience in a series of papers to be published in Printer's Ink. The first installment is here given; others will follow from week to week until it appears that readers fail to find in them very much of instruction or interest, or the writer tires of his self-imposed task, or the editor should conclude that a pressure of matter of more importance will forbid the further devotion of so much space to old stories and ancient history. As the work progressed there were evidences that the papers were being read with interest, not only by men of the writers generation, but, in business houses where advertising formed a part of the conduct of affairs, it was made to appear that they had the attention of clerks and office boys, from among whom the advertising men of the future are likely to be recruited. On this account the writers interest in his work grew more pronounced, and eventually he thought it might be possible to continue the papers through the fifty-two numbers of Printer's Ink that would make up the volume for the year 1905. That ambition having been achieved, and the series completed, a review of the many comments and suggestions, made and sent in by correspondents, appeared to indicate an interest in the story greater than would be expected for material usually considered so dry and uninteresting. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.

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