The purpose of this book is to introduce to the exercise science student and fitness professional the art and psychological aspects of selling high-quality fitness programs to anyone. This text will provide a foundation and systematic approach for mastering the art of the sales process through various behavioral and psychological research studies as well as practical experience. After studying and practicing the tools within this book, the fitness professional will be more efficient, sharp, and accurate when it comes to building value and presenting their fitness programs. The fitness professional will have more self-confidence, conviction, credence, and faith to grow their business in a professional and skillful manner. Form and Technique is a standardized, professional method of presenting fitness programs that will lead to greater retention of loyal clientele, greater confidence in the sales process, and an increase in closing percentage. All fitness professionals, whether yoga instructors, strength coaches, or personal trainers and students of exercise science alike will learn the psychology of building value and presenting fitness programs professionally and efficiently.

Running has become more and more popular in recent years, with thousands of people entering marathons, buying new running shoes with the latest technology, and going for a daily jog, whether on the track or on a treadmill. Unfortunately, with running comes injuries, as a result of wrong information and improper training. Author Jay Dicharry was tired of getting the same treatments from doctors that didn’t heal his joint and muscle pain from running, so he decided to combine different fields of clinical care, biomechanical analysis, and coaching to help you avoid common injuries and become the best runner you can be. Along with clear and thorough explanations of how running influences the body, and how the body influences your running, this book answers many of the common questions that athletes have: Do runners need to stretch? What is the best way to run? What causes injuries? Which shoes are best for running? Is running barefoot beneficial? The mobility and stability tests will assess your form, and the corrective exercises, along with step-by-step photos, will improve your core and overall performance, so that you can train and run with confidence, knowing how to avoid injuries!

Take your lower-body workout to new levels with Stronger Legs & Lower Body. Tim Bishop, one of the world’s leading strength and conditioning experts, brings you the most effective exercises and programs for increasing strength, size, power, and definition. Focusing on all lower-body muscle groups, especially those previously neglected by popular workouts, Stronger Legs &Lower Body features more than 90 exercises for both serious lifters and athletes, including detailed instructions for perfecting your technique and advanced variations to help you break through plateaus. With 15 unique programs and ready-to-use workouts, detailed anatomical illustrations, exercise explanations and variations, and the latest advanced training methods, Stronger Legs & Lower Body is the comprehensive, hard-core guide you need in order to achieve the ultimate results!

Achieving your physique, strength or fitness goals hinges on the bedrock of correct exercise techniques. This guide will teach you how to use perfect exercise technique. Whether you're a hardcore bodybuilder or a fitness trainee, male or female, beginner or very advanced this book is for you.

Generating form is one of the most fundamental aspects of architectural education and practice. While new computational tools are enabling ever more unpredictable forms, critics argue that this leads to a disconnection between architectural output and its context. This attractive, pocket-sized book uses 11 different architectural projects to explore how generative design processes can integrate digital as well as physical design tools and techniques to produce innovative forms that cohere with structural and material principles, performance and context. Illustrated with drawings, computer images and models, this stimulating, accessible handbook of ideas provides a guide for students as well as an inspiration for practising architects.

Based on a series of lectures developed by noted furniture designer Richard Schultz, this brief, striking book lays out his design manifesto both challenging and adding to Louis Sullivan's credo "form follows function." From African stools carved from a single log to advanced techniques of laminating wood; from simple twisted wire chairs to complex wire furniture bending in three axes; and from basic stonework to iconic post-and-beam structures, the art of design evolves along with the available materials and techniques. Combining Zen wisdom, examples of classic furniture, and a lifetime of experience as a designer, Schultz explores how technology both limits and fosters innovative design. It is the author's hope that this book will encourage students, designers, and others to think about new materials and techniques so that they, too, will create iconic designs.

Running barefoot isn't as natural as we're led to believe. Recent studies have shown that up to 85% of runners get injured every year, how natural is that? The most important question that running "barefoot" or "naturally" doesn't address is how we should run. Repetitive ground impact forces are at the root of most running injuries. A 30 minute jog can log more than 5,000 foot strikes; its because of this volume of movement that efficient