This work demonstrates that not everything that Disney touched turned to gold. In its first 100 years, the company had major successes that transformed filmmaking and culture, but it also had its share of unfinished projects, unmet expectations, and box-office misses. Some works failed but nevertheless led to other more stunning and lucrative ones; others shed light on periods when the Disney Company was struggling to establish or re-establish its brand. In addition, many Disney properties, popular in their time but lost to modern audiences, emerge as forgotten gems. By exploring the studio's missteps, this book provides a more complex portrayal of the history of the company than one would gain from a simple recounting of its many hits. With essays by writers from across the globe, it also asserts that what endures or is forgotten varies from person to person, place to place, or generation to generation. What one dismisses, someone else recalls with deep fondness as a magical Disney memory.

This work demonstrates that not everything that Disney touched turned to gold. In its first 100 years, the company had major successes that transformed filmmaking and culture, but it also had its share of unfinished projects, unmet expectations, and box-office misses. Some works failed but nevertheless led to other more stunning and lucrative ones; others shed light on periods when the Disney Company was struggling to establish or re-establish its brand. In addition, many Disney properties, popular in their time but lost to modern audiences, emerge as forgotten gems. By exploring the studio's missteps, this book provides a more complex portrayal of the history of the company than one would gain from a simple recounting of its many hits. With essays by writers from across the globe, it also asserts that what endures or is forgotten varies from person to person, place to place, or generation to generation. What one dismisses, someone else recalls with deep fondness as a magical Disney memory.

Oswald the Lucky Rabbit was created in 1927 by Walt Disney and his team through twenty-six cartoon shorts. Not without fits and starts, the series and its impish title character were an instant hit with audiences. At the end of that initial run, Walt lost the contract to Oswald, which prompted the creation of Mickey Mouse. Over the years, Oswald became a footnote in the Disney story . . . until 2006, when The Walt Disney Company recovered rights to Walt's twenty-six shorts. Behind-the-scenes, a complex and labor-intensive search developed for the physical film footage of some Oswald cartoons deemed "lost to time." For anyone interested in Disney origins, fascinated by early cinema, or entertained by a feisty little rabbit, this engaging and accessible volume delivers an in-depth look at Walt's first major animated success and the journey to reclaim the lost Disney films. This edition features updated text, newly discovered film images, a foreword by The Walt Disney Company CEO, Bob Iger, and six collectible prints.

For more than a dozen years, a soft spoken, unassuming woman dominated design at The Walt Disney Studios with a joyful creativity and exuberant color palette that stamped the look of many classic Disney animated features, including Cinderella and Peter Pan. Favorite theme park attractions, most notably the "It's A Small World" boat ride, originally created for the 1964 New York World's Fair, were also among her designs. Now the story behind one of Walt's favorite artists is celebrated in this delightful volume of whimsical art and insightful commentary. In her prime, Mary Blair was an amazingly prolific American artist who enlivened and influenced the not-so-small worlds of film, print, theme parks, architectural decor, and advertising. Her art represented and communicated pure pleasure to the viewer. Mary Blair's personal flair was at one with the imagery that flowed effortlessly and continually from her brush for more than half a century. Walt Disney loved her art and championed it at the Studio. The two shared many sensibilities, including a childlike fondness for playfulness in imagery.

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Walking through the streets of his hometown of Vienna, Lucas Grassi sees an archduke's coach, with the archduke's faithful dog running alongside. He wishes he could be the dog and be free from his everyday life. Then his wish comes true: Lucas does become the dog. Every other day he switches from his normal body to that of the archduke's canine companion. Soon he learns the dog is treated badly and the archduke is not a nice man. Lucas decides he'll do anything to reverse his wish... if only he knew what to do!

Learn from the men who changed animation forever Walt Disney’s team of core animators, who he affectionately called his "Nine Old Men," were known for creating Disney’s most famous works, as well as refining the 12 basic principles of animation. Follow master animator and Disney legend Andreas Deja as he takes you through the minds and works of these notable animators. An apprentice to the Nine Old Men himself, Deja gives special attention to each animator and provides a thoughtful analysis on their techniques that include figure drawing, acting, story structure, and execution. The in-depth analysis of each animator’s work will allow you to refine your approach to character animation. Rare sequential drawings from the Disney archives also give you unprecedented access and insight into the most creative minds that changed the course of animation. Instruction and analysis on the works of each of the Nine Old Men broaden your creative choices and approaches to character animation Original drawings, some never-before-seen by the public are explored in depth, giving you behind-the-scenes access into Disney animation history Gain first-hand insight into the foundation of timeless characters and scenes from some of Disney’s most memorable feature and short films