Advance your business interests in the ever-changing European market! Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of investing and forming alliances in the volatile environment of the European market. Providing both theoretical background and fascinating case studies, Foreign Direct Investment and Strategic Alliances in Europe begins with an examination of the relationship between contextual and strategic factors and foreign market entry strategies. Then it illustrates its meaning with a real-world application of that information, in this case examining the way Israeli manufacturers developed their entry strategies in the European Union. This insightful book also: analyzes the market entry, development, and expansion of the Coca-Cola company in Russia discusses strategic problems, barriers to expansion, and first- versus late-mover advantages in Russia’s transition economy looks at the relationship between United States software firms and European companies provides guidelines for choosing what form a strategic alliance should take presents a survey of 114 international strategic alliances between firms in the United Kingdom and their European, American, and Japanese partners Strategic alliances and foreign direct investment are expected to continue to flourish in Europe. By integrating FDI issues with those of strategic alliances, this well-referenced book will provide you with insights into both areas as well as up-close perspectives on specific segments of the European market.

At the beginning of the 1990s many Western firms entered Eastern and Central Europe (ECE) hurriedly, without thinking about the complexities associated with this region. Many promising business ideas failed due to lack of knowledge about the local environment, including social, cultural, political and human resource related issues.

Transformations of Strategic Alliances in Emerging Markets: Volume I, deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data in its in-depth study of the changes in education, networks, work performance, and environmental factors in European transition region.

Transformations of Strategic Alliances in Emerging Markets Volume II deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data as it makes an in depth study of the changes in education, networks, work performance and environmental factors.

John Dunning is the leading authority in the field of international business. His latest work analyses: * future developments in global business * a comparison of US and Japanese investment in Europe * competitiveness, trade and integration * spatial dimensions of globalization

Strategic Business Alliances examines key issues in the analysis, management and performance of international joint ventures using a sample of UK European equity joint ventures. The authors consider the viewpoint of all configurations of the international joint venture UK parent, European parent and joint venture management. Factors discussed include motives for formation, partner selection criteria, joint venture management, and control and performance, all of which have been identified in the literature as the core dimensions of joint venture activity. The book also explores the emerging issue of learning in strategic alliances, as well as the sensitive question of cultural differences in the mix of factors that surround the complexities of modern international joint ventures. Empirical evidence examined by the authors suggests that learning and cultural differences are vital elements in the operation and performance of these ventures. Given that inter-firm collaborative activity in an increasingly globalised world economy is a crucial aspect of the strategy of many firms, this book will be invaluable to students, researchers and academics with an interest in international business and strategic management. Managers and practitioners who require insight into the core dimensions of international joint venture activity will also find this book very useful.

Is there a trade-off among countries in attracting foreign direct investment (FDI)? And, in particular, has the opening up of Central and Eastern Europe diverted FDI that otherwise would have gone to developing countries? To answer these questions, FIAS c