Since their inception with New York's Crystal Palace Exhibition in the mid-nineteenth century, world's fairs have introduced Americans to “exotic” pleasures such as belly dancing and the Ferris Wheel; pathbreaking technologies such as telephones and X rays; and futuristic architectural, landscaping, and transportation schemes. Billed by their promoters as “encyclopedias of civilization,” the expositions impressed tens of millions of fairgoers with model environments and utopian visions. Setting more than 30 world’s fairs from 1853 to 1984 in their historical context, the authors show that the expositions reflected and influenced not only the ideals but also the cultural tensions of their times. As mainstays rather than mere ornaments of American life, world’s fairs created national support for such issues as the social reunification of North and South after the Civil War, U.S. imperial expansion at the turn of the 20th-century, consumer optimism during the Great Depression, and the essential unity of humankind in a nuclear age.

The South was no stranger to world’s fairs prior to the end of the nineteenth century. Atlanta first hosted a fair in the 1880s, as did New Orleans and Louisville, but after the 1893 World’s Columbian Exposition in Chicago drew comparisons to the great exhibitions of Victorian-era England, Atlanta’s leaders planned to host another grand exposition that would not only confirm Atlanta as an economic hub the equal of Chicago and New York, but usher the South into the nation’s industrial and political mainstream. Nashville and Charleston quickly followed suit with their own exhibitions. In the 1890s, the perception of the South was inextricably tied to race, and more specifically racial strife. Leaders in Atlanta, Nashville, and Charleston all sought ways to distance themselves from traditional impressions about their respective cities, which more often than not conjured images of poverty and treason in Americans barely a generation removed from the Civil War. Local business leaders used large-scale expositions to lessen this stigma while simultaneously promoting culture, industry, and economic advancement. Atlanta’s Cotton States and International Exposition presented the city as a burgeoning economic center and used a keynote speech by Booker T. Washington to gain control of the national debate on race relations. Nashville’s Tennessee Centennial and International Exposition chose to promote culture over mainstream success and marketed Nashville as a “Centennial City” replete with neoclassical architecture, drawing on its reputation as “the Athens of the south.” Charleston’s South Carolina Inter-State and West Indian Exposition followed in the footsteps of Atlanta’s exposition. Its new class of progressive leaders saw the need to reestablish the city as a major port of commerce and designed the fair around a Caribbean theme that emphasized trade and the corresponding economics that would raise Charleston from a cotton exporter to an international port of interest. Bruce G. Harvey studies each exposition beginning at the local and individual level of organization and moving upward to explore a broader regional context. He argues that southern urban leaders not only sought to revive their cities but also to reinvigorate the South in response to northern prosperity. Local businessmen struggled to manage all the elements that came with hosting a world’s fair, including raising funds, designing the fairs’ architectural elements, drafting overall plans, soliciting exhibits, and gaining the backing of political leaders. However, these businessmen had defined expectations for their expositions not only in terms of economic and local growth but also considering what an international exposition had come to represent to the community and the region in which they were hosted. Harvey juxtaposes local and regional aspects of world’s fair in the South and shows that nineteenth-century expositions had grown into American institutions in their own right.

In the depths of the Great Depression, when America's future seemed bleak, nearly one hundred million people visited expositions celebrating the "century of progress." These fairs fired the national imagination and served as cultural icons on which Americans fixed their hopes for prosperity and power. World of Fairs continues Robert W. Rydell's unique cultural history—begun in his acclaimed All the World's a Fair—this time focusing on the interwar exhibitions. He shows how the ideas of a few—particularly artists, architects, and scientists—were broadcast to millions, proclaiming the arrival of modern America—a new empire of abundance build on old foundations of inequality. Rydell revisits several fairs, highlighting the 1926 Philadelphia Sesquicentennial, the 1931 Paris Colonial Exposition, the 1933-34 Chicago Century of Progress Exposition, the 1935-36 San Diego California Pacific Exposition, the 1936 Dallas Texas Centennial Exposition, the 1937 Cleveland Great Lakes and International Exposition, the 1939-40 San Francisco Golden Gate International Exposition, the 1939-40 New York World's Fair, and the 1958 Brussels Universal Exposition.

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Robert W. Rydell contends that America's early world's fairs actually served to legitimate racial exploitation at home and the creation of an empire abroad. He looks in particular to the "ethnological" displays of nonwhites—set up by showmen but endorsed by prominent anthropologists—which lent scientific credibility to popular racial attitudes and helped build public support for domestic and foreign policies. Rydell's lively and thought-provoking study draws on archival records, newspaper and magazine articles, guidebooks, popular novels, and oral histories.

From April 1964 to October 1965, some 52 million people from around the world flocked to the New York World’s Fair, an experience that lives on in the memory of many individuals and in America’s collective consciousness. Taking a perceptive look back at “the last of the great world’s fairs,” Samuel offers a vivid portrait of this seminal event and of the cultural climate that surrounded it. He also counters critics’ assessments of the fair as the “ugly duckling” of global expositions. Opening five months after President Kennedy’s assassination, the fair allowed millions to celebrate international fellowship while the conflict in Vietnam came to a boil. This event was perhaps the last time so many from so far could gather to praise harmony while ignoring cruel realities on such a gargantuan scale. This world’s fair glorified the postwar American dream of limitless optimism even as a counterculture of sex, drugs, and rock `n` roll came into being. It could rightly be called the last gasp of that dream: The End of the Innocence. Samuel’s work charts the fair from inception in 1959 to demolition in 1966 and provides a broad overview of the social and cultural dynamics that led to the birth of the event. It also traces thematic aspects of the fair, with its focus on science, technology, and the world of the future. Accessible, entertaining, and informative, the book is richly illustrated with contemporary photographs.