Football clubs across the world continue to embody many of the collective symbols, identifications and processes of connectivity which have long been associated with the notion of ‘community’. In recent years, however, the very term ‘community’ has become the focus of renewed interest within popular discourse and amongst academics, politicians and policy makers. It has become something of a ‘buzz’ word, wheeled out as both a lament to more certain times and as an appeal to a better future: a term imbued with all the richness associated with human interaction. ‘Community’ has also been employed increasingly within football, for instrumental reasons concerned with policy and stadium redevelopment, and in broader rhetoric about clubs, their localities and fans. This book brings together a range of key debates around contemporary understandings of ‘community’ in world football. Split into four sections, it considers political and theoretical debates around football and its connection with community; different national and ethnic football communities; instrumental uses of football to bridge gaps within and between groups; future directions in the football and community debate. This book was published as a special issue of Soccer & Society.

Association football is now the global sport, consumed in various ways by millions of people across the world. Throughout its history, football has been a catalyst as much for social cohesion, unity, excitement and integration as it can be for division, exclusion and discrimination. A Sociology of Football in a Global Context examines the historical, political, economic, social and cultural complexities of the game across Europe, Africa, Asia and North and South America. It analyses the key developments and sociological debates within football through a topic-based approach that concentrates on the history of football and its global diffusion; the role of violence; the global governance of the game by FIFA; race, racism and whiteness; gender and homophobia; the changing nature of fans; the media and football’s financial revolution; the transformation of players into global celebrities; and the growth of football leagues across the world. Using a range of examples from all over the world, each chapter highlights the different social and cultural changes football has seen, most notably since the 1990s, when its relationship with the mass media and other transnational networks became more important and financially lucrative.

This special issue addresses the complex reality of English community football organisations, including Football in the Community (FitC) schemes, which have been attending to social agendas, such as social inclusion and health promotion. The positioning of football as a key agent of change for this diverse range of social issues has resulted in an increase in funding support. Despite the increased availability of funding and the (apparent) willingness of football clubs to adopt such an altruistic position within society, there remains limited empirical evidence to substantiate football’s ability to deliver results. This book explores the current role of a football and football clubs in supporting and delivering social inclusion and health promotion to its community and seeks to examine the philosophical, political, environmental and practical challenges of this work. The power and subsequent lure of a football club and its brand is an ideal vehicle to entice and capture populations that (normally) ignore or turn away from positive social and/or health behaviours. The foundations of such a belief are examined, outlining key recommendations and considerations for both researchers and practitioners attending to these social and health issues through the vehicle of football. This book was originally published as a special issue of Soccer & Society.

This volume was first published by Inter-Disciplinary Press in 2013. From club-sponsored outreach initiatives to organisations that bring together a team's supporters, football clubs play a vital role in building and sustaining communities. This volume explores the significance and value of such activities, as well as the critical issues they raise.

Football clubs across the world continue to embody many of the collective symbols, identifications and processes of connectivity which have long been associated with the notion of 'community'. In recent years, however, the very term 'community' has become the focus of renewed interest within popular discourse and amongst academics, politicians and policy makers. It has become something of a 'buzz' word, wheeled out as both a lament to more certain times and as an appeal to a better future: a term imbued with all the richness associated with human interaction. 'Community' has also been employed increasingly within football, for instrumental reasons concerned with policy and stadium redevelopment, and in broader rhetoric about clubs, their localities and fans. This book brings together a range of key debates around contemporary understandings of 'community' in world football. Split into four sections, it considers political and theoretical debates around football and its connection with community; different national and ethnic football communities; instrumental uses of football to bridge gaps within and between groups; future directions in the football and community debate. This book was published as a special issue of Soccer & Society.

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.