Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

What happens when your mother dies, you cannot relate to your kids and your wife is just the first lady to wave her pearly puppy dog eyes at you? You do as Dennis does! Romance and life begins when you disregard all that has gone on before. Written with the wit of Kurt Vonnegut, the heart of Knut Hamsun and Carson McCullers combined. Truly a modern incarnation of that blunted reality seeker Charles Bukowski. This is the romantic slice of life you all seek! Follow the feeling! ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Can you start again in the middle of middle age? "Course you fucking can" says Dennis as he leaves his wife, his job and his kids behind for a world anew. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- D. David Croot has been writing on and off (pretty much continually) for nineteen hundred years. He is no preternatural creature, no real special abilities or heightened desires to speak of, but he’s put in his four-trillion hours and it’s all for you my sweaty precious and sublimely beautiful creatures.

A practical guide that navigates readers through their emotions and into a place of calm.

Elevate your brand, rise above the crowd, and build tribe In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel.

As a husband and wife battle over individual ideals and find their love for each other tested, it will take a great influence from God to halt a pending tragedy.

The central premise of the book revolves around the idea that our predominant feelings and emotions shape our reality. Goddard argues that the key to manifesting our desires lies not only in visualizing them but also in feeling as though they have already been realized. Goddard emphasizes the importance of assuming the feeling of the wish fulfilled, meaning that individuals should immerse themselves emotionally in the experience of having already achieved their desires. He asserts that this emotional state, when sustained consistently, impresses upon the subconscious mind and sets in motion the forces necessary to bring those desires into physical reality. Furthermore, Goddard discusses the concept of mental imagery and its power to create and shape our experiences. He suggests that individuals should use their imagination to create vivid mental scenes that evoke the desired feelings, thereby attracting corresponding circumstances and events. "Feeling Is The Secret" serves as a practical guide for harnessing the creative power of the mind to transform one's life. It encourages readers to cultivate a sense of inner conviction and emotional congruence with their desires, ultimately leading to the manifestation of their dreams and aspirations.

Niko loves to draw his world: the ring-a-ling of the ice cream truck, the warmth of sun on his face. But no one appreciates his art. Until one day, Niko meets Iris . . . This imaginative and tender story explores the creative process, abstract art, friendship, and the universal desire to feel understood. A Junior Library Guild selection, Charlotte Zolotow Honor Book, Children's Book Committee at Bank Street College Best Children's Book of the Year, Chicago Public Library Best of the Best Books, Cooperative Children's Book Center Choice, Midwest Connections Pick, NCTE Notable Children's Book in the Language Arts, and New York Public Library Best Book for Kids