Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

"Flip Back" is a story of two scientists who have lived well into their 70´s. One discovers a drug that makes them young again to about 20 to 30 years old. They have no muscle tone however, but get it back through the help of two beautiful women. Their new muscles allow them to be fabulous athletes. Jennifer the youngest women in this story had been raped at the age of thirteen. Her father the martial arts instructor of the FBI had been teaching Jennifer how to protect herself ever since. If a man touches her even in an innocent gesture, he will suddenly become airborn and when he lands hear a loud "ZAP" as Jennifer has stopped a deadly hit inches from the innocent man. The men and the girls in this story form a detective agency to rescue young girls from sexual abduction into New York. All have been taught the ability to kill with their hands .and on occasion do so. They break fingers, arms, legs and smash the noses of the abductors. This type of crime drops rapidly in New York By chance Jamey becomes a basket ball player with the NETS. Over 95% of his shots swish through the basket and he develops a slam dunk from his waist because his new muscles allow him to jump so high. Although" Flip Back" can be considered Science Fiction, it is closer to reality than most of that gender Already there are a large group of anti-aging medicines available. Who knows when a story such as "Flip Back" may become a reality.

Flip Flippen is a personable Texan whose philosophy has changed the lives of hundreds of thousands of people--from business leaders like Jack Welch and Mark McCormack (founder of IMG), to sports figures like Terry Bradshaw and NASCAR drivers, to the 150,000 people who trained with his company, The Flippen Group, in 2005. His approach is deceptively simple: What if, instead of focusing on the things you already do well, you knew how to honestly identify your weaknesses...those habitual behaviors that continually get in your way and prevent you from ever really succeeding in the way you know you could. It's these weaknesses, your "personal constraints," that are really holding you back from success. If you could correct these behaviors, you'd see a dramatic surge in productivity and a real improvement in all aspects of your life. That's the key to Flip Flippen's program: he teaches hundreds of thousands of people each year how to identify their personal obstacles and take the necessary steps to overcome them. The vast majority of Flip's trainees are in midlife. These are people who find themselves asking, "How can I accomplish more in my life, both personally and professionally?" and "How can I get better/go further/be happier in the time I have left?" His Personal Constraint Theory helps them zero in on their primary self-sabotaging behavior and actually turn it into their greatest asset.

The fourth book in the hilarious and enthralling Vinyl Detective mystery series. "Like an old 45rpm record, this book crackles with brilliance." David Quantick on Written in Dead Wax At the height of their success, the electric folk band Black Dog invited journalists to a desolate island for an infamous publicity stunt: the burning of a million dollars. But the stunt backfired and the band split up, increasing the value of their final album vastly. It's this album that Tinkler's got his eye on, and he hires none other than the Vinyl Detective and Nevada to hunt a copy down. Narrowly avoiding a killing spree, negotiating deranged Black Dog fans, and being pursued by hack celebrity Stinky Stamner and his camera crew, the Vinyl Detective and Nevada discover that perhaps all was not as it seemed on the island--and that in the embers of that fire are clues to a motive for murder...

What does it mean to have a soul whose will to live knows no limits? This gripping psychological thriller establishes Martyn Bedford as a hot new literary talent for young adults. Friday, December 14th. Fourteen-year-old Alex rushes home that night to beat his curfew. The next morning, he wakes up in an unfamiliar house, in a different part of the country, and it's the middle of June. Six months seem to have disappeared overnight. The family at the breakfast table? Total strangers. And when Alex looks in the mirror, another boy — called Philip, or Flip — stares back. The race against the clock is on, and unless Alex finds out what's happened and how to get back to his own life, he'll be forever trapped in someone else's body and life.

Tells the story of the creation of the Master of puppets album and the subsequent tour.

Create This Book is the ultimate outlet for creativity. Includes 242 pages of unique and inspiring prompts to get you in the creative zone! Whether you are trying to get past an artist's block, wanting to become more creative, or just looking to have some fun, you will love this interactive journal! Want to learn more? Check out "Create This Book" on Youtube! You can watch Moriah Elizabeth's "Create This Book" Series! Great for inspiration and guidance on your creative journey! Go to MoriahElizabeth.com for more information.