Flagship Marketing
Title | Flagship Marketing PDF eBook |
Author | Tony Kent |
Publisher | Routledge |
Pages | 288 |
Release | 2009-03-14 |
Genre | Business & Economics |
ISBN | 1134076681 |
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
Flagship Marketing
Title | Flagship Marketing PDF eBook |
Author | Tony Kent |
Publisher | Routledge |
Pages | 241 |
Release | 2009-03-14 |
Genre | Art |
ISBN | 113407669X |
This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people’s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
Abuelita Faith
Title | Abuelita Faith PDF eBook |
Author | Kat Armas |
Publisher | Brazos Press |
Pages | 239 |
Release | 2021-08-10 |
Genre | Religion |
ISBN | 1493431110 |
Christianity Today 2022 Book Award Finalist (Christian Living & Discipleship) "[A] powerful debut. . . . This persuasive testament will appeal to Christians interested in the lesser-known women of the Bible."--Publishers Weekly "Armas expertly weaves her own abuelita's history of personal faith and resistance into each chapter and intersects it with biblical text, creating an approachable work."--Library Journal What if some of our greatest theologians wouldn't be considered theologians at all? Kat Armas, a second-generation Cuban American, grew up on the outskirts of Miami's famed Little Havana neighborhood. Her earliest theological formation came from her grandmother, her abuelita, who fled Cuba during the height of political unrest and raised three children alone after her husband passed away. Combining personal storytelling with biblical reflection, Armas shows us how voices on the margins--those often dismissed, isolated, and oppressed because of their gender, socioeconomic status, or lack of education--have more to teach us about following God than we realize. Abuelita Faith tells the story of unnamed and overlooked theologians in society and in the Bible--mothers, grandmothers, sisters, and daughters--whose survival, strength, resistance, and persistence teach us the true power of faith and love. The author's exploration of abuelita theology will help people of all cultural and ethnic backgrounds reflect on the abuelitas in their lives and ministries and on ways they can live out abuelita faith every day.
Starship: Flagship
Title | Starship: Flagship PDF eBook |
Author | Mike Resnick |
Publisher | Pyr |
Pages | 375 |
Release | 2010-08-05 |
Genre | Fiction |
ISBN | 1591028523 |
The date is 1970 of the Galactic Era, almost three thousand years from now, and the Republic, created by the human race but not yet dominated by it, finds itself in an all-out war against the Teroni Federation, an alliance of races that resent Man’s growing military and economic power. The rebel starship, the Theodore Roosevelt, under the command of Wilson Cole, is preparing to lead Cole’s ragtag armada into the Republic, even though he is outnumbered thousands to one. Cole is convinced that the government has become an arrogant and unfeeling political entity and must be overthrown. The trick is to avoid armed conflict with the vast array of ships, numbering in the millions, in the Republic’s Navy. For a time Cole’s forces strike from cover and race off to safety, but he soon sees that is no way to conquer the mightiest political and military machine in the history of the galaxy. He realizes that he must reach Deluros VIII, the headquarters world of the Republic (and of the race of Man), in order to have any effect on the government at all – but Deluros VIII is the best-protected world in the Republic. But a new threat looms on the horizon. Cole, the Valkyrie, David Copperfield, Sharon Blacksmith, Jacovic, and the rest of the crew of the Teddy R face their greatest challenge yet, and the outcome will determine the fate of the entire galaxy. From the Hardcover edition.
Flagship
Title | Flagship PDF eBook |
Author | Isaac Hooke |
Publisher | |
Pages | 290 |
Release | 2016-03-01 |
Genre | Fiction |
ISBN | 9780994742735 |
Captain Jonathan Dallas, commodore of Battle Unit 72, investigates the disappearance of a military research vessel on the fringes of known space. When the unit is ambushed by a threat that endangers not only the fleet but also all of humanity itself, Jonathan must somehow find the resources to fight back. Cut off from Central Command and faced with impossible odds, can Jonathan overcome his demons to save humanity and, more importantly, can he save himself? Flagship: where captains are made. Or broken.
United States 1740-1919
Title | United States 1740-1919 PDF eBook |
Author | Derrick Murphy |
Publisher | HarperCollins UK |
Pages | 202 |
Release | 2008-05 |
Genre | Education |
ISBN | 0007268742 |
For the 2008 specifications, this book includes coverage from the causes of the American Revolutionary War to the end of the First World War. With historical interpretations, document source questions, explanation of difficult words and concepts, a study skills section for exam preparation and visuals to support learning available online. Contents: Study and examination skills 1 The United States 1740 1919: A synoptic overview 2 The Struggle for Independence c1740 1783 3 Westward Expansion in the 19th Century 4 The Causes and Course of the Civil War, 1840 1865 5 The Gilded Age' to the First World War, 1865 1919 6 Civil Rights 1865 1919 Index"
Conservation by Proxy
Title | Conservation by Proxy PDF eBook |
Author | Tim Caro |
Publisher | Island Press |
Pages | 394 |
Release | 2010-06-23 |
Genre | Nature |
ISBN | 159726959X |
The vast scope of conservation problems has forced biologists and managers to rely on "surrogate" species to serve as shortcuts to guide their decision making. These species-known by a host of different terms, including indicator, umbrella, and flagship species-act as proxies to represent larger conservation issues, such as the location of biodiversity hotspots or general ecosystem health. Synthesizing an immense body of literature, conservation biologist and field researcher Tim Caro offers systematic definitions of surrogate species concepts, explores biological theories that underlie them, considers how surrogate species are chosen, critically examines evidence for and against their utility, and makes recommendations for their continued use. The book clarifies terminology and contrasts how different terms are used in the real world considers the ecological, taxonomic, and political underpinnings of these shortcuts identifies criteria that make for good surrogate species outlines the circumstances where the application of the surrogate species concept shows promise Conservation by Proxy is a benchmark reference that provides clear definitions and common understanding of the evidence and theory behind surrogate species. It is the first book to review and bring together literature on more than fifteen types of surrogate species, enabling us to assess their role in conservation and offering guidelines on how they can be used most effectively.