This is the story of a losing baseball team that became a 1970s dynasty, thanks to the unorthodox strategies and stunts of two very colorful men. When Charlie Finley bought the A's in 1960, he was an outsider to the game—a insurance businessman with a larger-than-life personality. He brought his cousin Carl on as his right-hand man, moved the team from Kansas City to Oakland, and pioneered a new way to put together a winning team. With legendary players like Reggie Jackson, Catfish Hunter, and Vida Blue, the Finleys' Oakland A's won three straight World Series and riveted the nation. Now Carl Finley's daughter Nancy reveals the whole story behind her family's winning legacy—how her father and uncle developed their scouting strategy, why they employed odd gimmicks like orange baseballs and "mustache bonuses," and how the success of the '70s Oakland A's changed the game of baseball.

Before the "Bronx Zoo" of George Steinbrenner and Billy Martin, there were the Oakland Athletics of the early 1970s, one of the most successful, most colorful-and most chaotic-baseball teams of all time. They were all of those things because of Charlie Finley. Not only the A's owner, he was also the general manager, personally assembling his team, deciding his players' salaries, and making player moves during the season-a level of involvement no other owner, not even Steinbrenner, engaged in. Drawing on interviews with dozens of Finley's players, family members, and colleagues, G. Michael Green and Roger D. Launius present "Baseball's Super Showman" (Time magazine's description of Finley on the cover of an August 1975 issue) in all his contradictions: generous yet vengeful, inventive yet destructive. The stories surrounding him are as colorful as the life he led, the chronicle of which fills an important gap in baseball's literature.

In the early 1970s, the Oakland Athletics became only the second team in major-league baseball history to win three consecutive World Series championships. But as the decade came to a close, the A's were in free fall, having lost 108 games in 1979 while drawing just 307,000 fans. Free agency had decimated the A’s, and the team’s colorful owner, Charlie Finley, was looking for a buyer. First, though, he had to bring fans back to the Oakland Coliseum. Enter Billy Martin, the hometown boy from West Berkeley. In Billy Ball, sportswriter Dale Tafoya describes what, at the time, seemed like a match made in baseball heaven. The A’s needed a fiery leader to re-ignite interest in the team. Martin needed a job after his second stint as manager of the New York Yankees came to an abrupt end. Based largely on interviews with former players, team executives, and journalists, Billy Ball captures Martin’s homecoming to the Bay area in 1980, his immediate embrace by Oakland fans, and the A’s return to playoff baseball. Tafoya describes the reputation that had preceded Martin—one that he fully lived up to—as the brawling, hard-drinking baseball savant with a knack for turning bad teams around. In Oakland, his aggressive style of play came to be known as Billy Ball. A’s fans and the media loved it. But, in life and in baseball, all good things must come to an end. Tafoya chronicles Martin’s clash with the new A’s management and the siren song of the Yankees that lured the manager back to New York in 1983. Still, as the book makes clear, the magical turnaround of the A’s has never been forgotten in Oakland. Neither have Billy Martin and Billy Ball. During a time of economic uncertainty and waning baseball interest in Oakland, Billy Ball filled the stands, rejuvenated fans, and saved professional baseball in the city.

Finley, an enthusiastic Labrador retriever puppy enjoys 98 adventures in the forest, fields and seascapes of New England.

What if a fish wanted to go to a football game? That’s the question facing Finley, a river fish, and his underwater friends. Finley and company, a clever, hard-working, and creative bunch, fire up an old TV they find sunken in the river. Before long, Finley falls in love with watching football, and he dreams of traveling to the stadium to watch a game. Using odds and ends from an old submerged junkyard, Finley and his quirky crew hatch a zany plan. They stumble into strange landscapes, dodge pumpkins, and crash into crazy football fans, defying overwhelming odds to get Finley to the big game. Full of fun (and sneakily educational), Finley, the Fish Who Loved Football proves that with good friends, creativity, and hard work, a river fish can make a big splash in the world of humans...even when he’s up to his gills in madcap mayhem.

Hairs vs. Squares is an ode to an unforgettable season that began with the first major players’ strike in the history of North American sports and ended with a record-setting World Series played by two of the game’s greatest and most colorful dynasties. In a sign of the times it was Hippies vs. Hardhats, a clash of cultures with the hirsute, mod Mustache Gang colliding with the clean-cut, conservative Big Red Machine on the game’s grandest stage. When the Oakland A’s met the Cincinnati Reds in the 1972 Fall Classic, more than a championship was at stake. The more than two dozen interviews bring to life a time when controversy was commonplace, both inside and outside the national pastime. In baseball, Willie Mays was traded, Hank Aaron was chasing down Babe Ruth’s home run record, and Dick Allen was helping to save the Chicago White Sox franchise while winning the American League’s Most Valuable Player award. Outside the American pastime the war in Vietnam was raging, campus protests spread throughout the country, and Watergate and the Munich Olympics headlined the tumultuous year. The 1972 Major League Baseball season was marked by the rapid rise of rookies and young stars, the fall of established teams and veterans, courageous comebacks, and personal redemptions. Along with the many unforgettable and outrageous characters inside baseball, Hairs vs. Squares emphasizes the dramatic changes that took place on and off the field in the 1970s. Owners’ lockouts, on-field fights, maverick managers, controversial trades, artificial fields, the first full five-game League Championship Series, and the closest, most competitive World Series ever, combined to make the 1972 season as complex as the social and political unrest that marked the era.

An insider’s look at baseball’s unwritten rules, explained with examples from the game’s most fascinating characters and wildest historical moments. Everyone knows that baseball is a game of intricate regulations, but it turns out to be even more complicated than we realize. All aspects of baseball—hitting, pitching, and baserunning—are affected by the Code, a set of unwritten rules that governs the Major League game. Some of these rules are openly discussed (don’t steal a base with a big lead late in the game), while others are known only to a minority of players (don’t cross between the catcher and the pitcher on the way to the batter’s box). In The Baseball Codes, old-timers and all-time greats share their insights into the game’s most hallowed—and least known—traditions. For the learned and the casual baseball fan alike, the result is illuminating and thoroughly entertaining. At the heart of this book are incredible and often hilarious stories involving national heroes (like Mickey Mantle and Willie Mays) and notorious headhunters (like Bob Gibson and Don Drysdale) in a century-long series of confrontations over respect, honor, and the soul of the game. With The Baseball Codes, we see for the first time the game as it’s actually played, through the eyes of the players on the field. With rollicking stories from the past and new perspectives on baseball’s informal rulebook, The Baseball Codes is a must for every fan.