In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.

NEW RULES FOR A NEW BUSINESS WORLD Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book: How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success -How to lead your business, not let your business lead you -How systematizing, scaling, and outsourcing are critical concepts even for a one-person business -How to radically rethink marketing, sales, and customer service for the 21st century -How to hone a creative vision that works—the most powerful step you can take as a businessperson The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success. Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Shortcut is the new catchphrase that identifies high-quality, influence and value in employees and executives. Be A Shortcut is a business book that provides new frameworks and tactics to help a broad range of individuals become the professionals their company can't live without. The book shows you how to actually become a Shortcut using Halford's proven, Shortcut success formula. You'll gain more influence, become more valuable, get promoted faster, find better customers, get better raises - no matter what you do. Shortcut is a way of thinking, a way of doing, a way of being - and when you commit yourself to it, you'll write your own ticket to wherever you want to go.

Learn the financing fast track strategies used by successful entrepeneurs and investors.

"The Definitive Business Plan" delivers fast-track advice, aimed at competent business people who want to get beyond the basics and produce definitive, cogent and intelligent plans.

Maximizing Business Growth is your guide to building a business development program that drives exponential growth in sales, profits and market share with minimal effort and expense... regardless of your economic environment. Based on the TriFecta Exponential Growth Model, business development expert Russ Holder shows you how to create and implement a comprehensive plan capable of producing incredible marketing synergy that can take your business to new heights. Inside this book you will discover how to: Reduce marketing waste and expenses while creating massive improvements in sales and profits. Make your business stand out in the most competitive market in the history of commerce. Generate multiple streams of new customers. Make your business 100% "recession proof" in only a few months. Counter competitor price-cutting without reducing your profit margins. Create powerful marketing campaigns that will outperform all your previous marketing efforts. And much more!