Mid-1930s clothing for men, women, and children are presented in 300 color photographs from the Sears catalogs. See the popular styles of dresses, suits, coats, and sleepwear; as well as hats, shoes, and undergarments. Printed and solid fabrics are shown with customary accessories and in the latest styles available. Today's fashion designers will find the pages inspiring, and vintage clothing collectors will enjoy authentic designs.

Scores of illustrations with their original captions specifying colors, sizes, prices. Items include lingerie and playclothes to bridal ensembles, Madras jackets, and vinyl slicker coats. Introduction. Over 300 black-and-white illustrations.

The pages of this new book, excellently reproduced from rare copies of Sears catalogs, depict what average American youngsters, ages 4 to 16, were wearing during the first half of the twentieth century. Here, among other items, are Knickerbocker suits from 1914, starting at $1.95; elegant organdy and chiffon party dresses from 1918, selling at an average price of $4.28; boys' cowboy, Indian, and baseball outfits for less than two dollars; aviator helmets, knitted hats, and golf-styled caps, all under $1.00; and a selection of fashionable coats for the high school crowd in 1946, starting at $12.98. A rich social document that will interest a wide audience of social historians and fashion enthusiasts, this panoramic window to the past will also appeal to anyone fascinated by fashions of a bygone era.

Enjoy a parade as an era marches by, marking an end of innocence and the dawn of psychedelic style. A visual treasure chest, this book has over 400 images, with thousands of items of clothing pictured. Here is a picture encyclopedia of everything from collars to pant cuffs, including hats and hairstyles, gloves and galoshes.

Illustrations of clothing available for purchase from the catalog.

Illustrations of clothing available for purchase from the catalog.

Meet the book that defined fashion for generations of Americans in the twentieth century-the Sears Catalog. European couture designs were beautiful in fashion magazines but the average person with an average income shopped for clothing in department stores. The Sears Catalog brought household goods and fashionable clothing to everyone, whether they had access to a department store or not. Pictured here is clothing for men, women, and children taken from actual Sears Catalogs from the late 1950s, along with descriptions and original prices. Current values for some items are included as a reference guide for collectors of 1950s vintage clothing. Who can forget slim sheaths and whirly skirts, rolled-up dungarees and pedal pushers, bouffant slips and taffeta prom gowns, fraternity prep jackets and children's western wear? With more than 400 color photographs, this book offers a nostalgic look into fashionable clothing of an era which defined an entire generation.