Fashion Promotion

Fashion Promotion
Title Fashion Promotion PDF eBook
Author Gwyneth Moore
Publisher Bloomsbury Publishing
Pages 169
Release 2021-01-14
Genre Business & Economics
ISBN 1350230650

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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

Fashion Advertising and Promotion

Fashion Advertising and Promotion
Title Fashion Advertising and Promotion PDF eBook
Author Jay Diamond
Publisher Fairchild Books & Visuals
Pages 472
Release 1999
Genre Business & Economics
ISBN

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This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

Fashion Promotion in Practice

Fashion Promotion in Practice
Title Fashion Promotion in Practice PDF eBook
Author Jon Cope
Publisher Bloomsbury Publishing
Pages 437
Release 2020-08-06
Genre Business & Economics
ISBN 1472568931

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Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

Basics Fashion Management 02: Fashion Promotion

Basics Fashion Management 02: Fashion Promotion
Title Basics Fashion Management 02: Fashion Promotion PDF eBook
Author Gwyneth Moore
Publisher A&C Black
Pages 186
Release 2012-11-01
Genre Business & Economics
ISBN 2940411875

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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

Retail Fashion Promotion and Advertising

Retail Fashion Promotion and Advertising
Title Retail Fashion Promotion and Advertising PDF eBook
Author Mary Frances Drake
Publisher Prentice Hall
Pages 354
Release 1992
Genre Business & Economics
ISBN 9780023300295

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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

Fashion, Media, Promotion

Fashion, Media, Promotion
Title Fashion, Media, Promotion PDF eBook
Author Jayne Sheridan
Publisher John Wiley & Sons
Pages 264
Release 2013-09-03
Genre Business & Economics
ISBN 1118815025

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In Fashion, Media, Promotion: the new black magicFashion is linked to its communication networks - involving thereader in the process of selling Fashion in the global marketplace.Fashion's ingenuity in adapting to new means of promotion fordigital and print media, websites, advertising, cinema, music andtelevision, is celebrated. Hollywood's role in shaping Fashion's influence is assessedthrough Audrey Hepburn's persuasive iconography and the impact ofthe most watched movie of the 20th century: Gone with theWind. Exceptional designers Coco Chanel, Christian Dior, ReiKawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood areconsidered, together with extraordinary innovators Paul Smith,Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System andMythologies are viewed as cultural and promotional texts,with revealing insights into the technologies which bring Fashionto mass audiences. Marketing and branding successes are reviewed and Fashion'scontinuing narrative is illustrated with luminous colourimages.

Marketing Fashion Second Edition

Marketing Fashion Second Edition
Title Marketing Fashion Second Edition PDF eBook
Author Harriet Posner
Publisher Laurence King Publishing
Pages 473
Release 2015-08-17
Genre Design
ISBN 178067807X

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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.