Fashion Graphics

Fashion Graphics
Title Fashion Graphics PDF eBook
Author Patrick John Ireland
Publisher B. T. Batsford Limited
Pages 108
Release 1997
Genre Art
ISBN

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A guide for fashion students showing them how to use advanced illustration techniques to make the best of their portfolios. The book demonstrates how to get the right figure proportions and covers artwork techniques such as pencils, pastel, watercolour, collage, ink, photocopier, gouache and airbrush, as well as the presentation of the work, with working boards, mood boards, and portfolios.

Wear Me

Wear Me
Title Wear Me PDF eBook
Author Booth Clibborn Editions Staff
Publisher
Pages 0
Release 1996-02
Genre Design
ISBN 9780823065271

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This collection sets out to identify and reveal the connections between fashion design and graphic design, illustrating how fashion draws on the power of graphics. From street wear to ready-to-wear to couture, examples run the gamut of international styles.

Designing Patterns

Designing Patterns
Title Designing Patterns PDF eBook
Author Lotta Kühlhorn
Publisher Die Gestalten Verlag-DGV
Pages 137
Release 2014
Genre Design
ISBN 9783899555158

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This practical guide explains the ins and outs of designing patterns while the included CD features templates for experimentation by beginners and professionals alike.

ニューファッショングラフィックス

ニューファッショングラフィックス
Title ニューファッショングラフィックス PDF eBook
Author 瀧亮子
Publisher PIE Books
Pages 0
Release 2011-10-05
Genre Reference
ISBN 9784756241429

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As the second volume to Fashion Brand Graphics (978-4-89444-612-0 published in 2007), this book presents up-to-the-minute promotional tools used for Japan's high-fashion brands. Focusing mainly on female fashion in Tokyo, this book will introduce visual tactics used in daily sales promotions as well as in seasonal merchandising used by Japan's most accomplished designers.

Fashion Exposed

Fashion Exposed
Title Fashion Exposed PDF eBook
Author Wang Shaoquiang
Publisher
Pages 200
Release 2013-12-01
Genre Commercial art
ISBN 9789814394918

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FASHION & SOCIETY. Fashion is the embodiment of good taste and individuality. For the time being, fashion industry is so prosperous that there are countless fashion brands dazzling people's eyes. In addition to high production quality, a fashion brand also needs to make use eye-catching graphics to promote it and to provide visual support that lets it stand out among a fiercely competitive crowd. The right fashion graphics and advertising campaign are unquestionably a key ingredient in helping a fashion brand achieve success. "Fashion Exposed" covers the whole spectrum of fashion graphics, from advertising campaigns and fashion photography to promotional graphics such as fashion catalogues, fashion-show invitation cards, and label and tag designs. In celebrating the successful experiences of fashion brand, "Fashion Exposed" explores the diversity of their uniqueness and personality. Colour photographs.

Fashion & Graphics

Fashion & Graphics
Title Fashion & Graphics PDF eBook
Author Tasmin Blanchard
Publisher Collins Design
Pages 192
Release 2004-03-01
Genre Art
ISBN 9781856693387

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Today's fashion brands are relying more and more on packaging and presentation: the brand image is often more important than the product itself. This book explores the graphic imagery and packaging that make fashion sell, putting the spotlight on the graphic designers and art directors who create the brand image -- from the labels inside clothes to the swing tags and shopping bags. At the heart of the book are 25 case studies which investigate the creation of individual fashion brands with analysis of the graphics, from the typography to the colour choices, as well as show invitations, the website, fragrance and cosmetic images. Each case study will examine closely the working realtionships between the fashion and graphic designer. Art directors/fashion labels featured include Fabien Baron's work with Burberry and Armani; Alan Aboud and Paul Smith; Michael Nash and Alexander McQueen/ John Galliano; as well as the in-house graphic teams of Dolce & Gabbana, Stella Mc Cartney, IIssey Miyake, Yohji Yamamoto and Comme des Garçons.

Fashion Theory

Fashion Theory
Title Fashion Theory PDF eBook
Author Malcolm Barnard
Publisher Routledge
Pages 902
Release 2020-08-03
Genre Business & Economics
ISBN 1351583654

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This thoroughly revised and updated edition of Fashion Theory: A Reader brings together and presents a wide range of essays on fashion theory that will engage and inform both the general reader and the specialist student of fashion. From apparently simple and accessible theories concerning what fashion is to seemingly more difficult or challenging theories concerning globalisation and new media, this collection contextualises different theoretical approaches to identify, analyse and explain the remarkable diversity, complexity and beauty of what we understand and experience every day as fashion and clothing. This second edition contains entirely new sections on fashion and sustainability, fashion and globalisation, fashion and digital/social media and fashion and the body/prosthesis. It also contains updated and revised sections on fashion, identity and difference, and on fashion and consumption and fashion as communication. More specifically, the section on identity and difference has been updated to include contemporary theoretical debates surrounding Islam and fashion, and LGBT+ communities and fashion and the section on consumption now includes theories of 'prosumption'. Each section has a specialist and dedicated Editor's Introduction which provides essential conceptual background, theoretical contextualisation and critical summaries of the readings in each section. Bringing together the most influential and ground breaking writers on fashion and exposing the ideas and theories behind what they say, this unique collection of extracts and essays brings to light the presuppositions involved in the things we all think and say about fashion. This second edition of Fashion Theory: A Reader is a timeless and invaluable resource for both the general reader and undergraduate students across a range of disciplines including sociology, cultural studies and fashion studies.