FASHION & SOCIETY. Fashion is the embodiment of good taste and individuality. For the time being, fashion industry is so prosperous that there are countless fashion brands dazzling people's eyes. In addition to high production quality, a fashion brand also needs to make use eye-catching graphics to promote it and to provide visual support that lets it stand out among a fiercely competitive crowd. The right fashion graphics and advertising campaign are unquestionably a key ingredient in helping a fashion brand achieve success. "Fashion Exposed" covers the whole spectrum of fashion graphics, from advertising campaigns and fashion photography to promotional graphics such as fashion catalogues, fashion-show invitation cards, and label and tag designs. In celebrating the successful experiences of fashion brand, "Fashion Exposed" explores the diversity of their uniqueness and personality. Colour photographs.

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

In this incisive book, leaders from international fashion research and artistic practices probe the nuanced relationship between fashion and politics.

The definitive guide to the history of fashion. From Ancient Egypt and Marie Antionette to Alexander McQueen and Chanel, this visually stunning fashion design book charts the evolution of clothing and shows how every generation reinvents fashion! The perfect fashion coffee table book! Here’s what you’ll find inside: • Covers the most important fashion periods in vivid detail, from ancient times to the present day, in extensive catalog spreads • From a crinoline to a Givenchy gown, specially photographed “virtual tours” of classic pieces spotlight the details that make up a masterpiece • Profiles showcase the key styles and works of trailblazing designers, describing how they have influenced the clothes we wear • Beautiful double-page images from fashion archives show how people have embraced fashion in every era and place fashion in its cultural context The fashion industry is yours to explore! Packed with a dazzling combination of original fashion plates, archive images and commissioned photography, Fashion takes you on a fabulous tour across the centuries! It catalogs the history of what people wear — revealing how Western fashion has been influenced by design from around the world — and celebrating everything from costumes to haute couture. Now fully revised and updated, this lavishly illustrated book about fashion includes recent subjects of interest including the increased role of social media, fast fashion, sustainable fashion, and the drive for improved diversity and beauty ideals. The illustrated glossary of technical terms and a comprehensive index help make this page-turning fashion book an indispensable work of reference for any fashion student or fashionista’s shelf. Look out for more titles in The Definitive Visual Guide series from DK. Experience the power of art and take a guided tour of the world’s most influential paintings in Art, or celebrate the history and evolution of design movements in Design.

Uniforms are perhaps the most widely worn garments in the world. Craik looks at the meaning of uniforms as well as how they have influenced fashion, and shows the centrality of uniforms to cultural politics. She draws on historical and contemporary examples of uniforms across different cultures.

In this generously illustrated book, Anne Hollander examines the representation of the body and clothing in Western art, from Greek sculpture and vase painting through medieval and renaissance portraits, to contemporary films and fashion photography. First published ahead of its time, this book has become a classic.

This unique four-volume encyclopedia examines the historical significance of fashion trends, revealing the social and cultural connections of clothing from the precolonial times to the present day. This sweeping overview of fashion and apparel covers several centuries of American history as seen through the lens of the clothes we wear—from the Native American moccasin to Manolo Blahnik's contribution to stiletto heels. Through four detailed volumes, this work delves into what people wore in various periods in our country's past and why—from hand-crafted family garments in the 1600s, to the rough clothing of slaves, to the sophisticated textile designs of the 21st century. More than 100 fashion experts and clothing historians pay tribute to the most notable garments, accessories, and people comprising design and fashion. The four volumes contain more than 800 alphabetical entries, with each volume representing a different era. Content includes fascinating information such as that beginning in 1619 through 1654, every man in Virginia was required to plant a number of mulberry trees to support the silk industry in England; what is known about the clothing of enslaved African Americans; and that there were regulations placed on clothing design during World War II. The set also includes color inserts that better communicate the visual impact of clothing and fashion across eras.