Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often contributes to trivialising authentic expressions of cultural and social values and identities.

Emphasising the contradictions of fandom, Matt Hills outlines how media fans have been conceptualised in cultural theory. Drawing on case studies of specific fan groups, from Elvis impersonators to X-Philes and Trekkers, Hills discusses a range of approaches to fandom, from the Frankfurt School to psychoanalytic readings, and asks whether the development of new media creates the possibility of new forms of fandom. Fan Cultures also explores the notion of "fan cults" or followings, considering how media fans perform the distinctions of 'cult' status.

Fan CULTure explores how present-day fans interact with the films, television shows, books, and pop culture artifacts they love. From creating original works of fanfiction to influencing the content of major primetime series through social media, fans are no longer passive consumers. They have evolved into active participants in creating and shaping these works. The all-new essays in this collection provide in-depth analyses of how fans interact with such popular franchises as Harry Potter, Lost, Supernatural, Lord of the Rings and Joss Whedon's Serenity, and examines as well topics not based on media-like fans of LEGO building blocks, Disneyland, and NFL quarterback Tim Tebow.

Australia holds a unique place in the global scheme of fandom. Much of the media consumed by Australian audiences originates from either the United States or the United Kingdom, yet several Australian productions have also attracted international fans in their own right. This first-ever academic study of Australian fandom explores the national popular culture scene through themes of localization and globalization. The essays within reveal how Australian audiences often seek authentic imports and eagerly embrace different cultures, examining both Hollywood’s influence on Australian fandom and Australian fan reactions to non-Western content. By shining a spotlight on Australian fandom, this book not only provides an important case study for fan studies scholars, it also helps add nuance to a field whose current literature is predominantly U.S. and U.K. focused. Contributors: Kate Ames, Ahmet Atay, Jessica Carniel, Toija Cinque, Ian Dixon, Leigh Edmonds, Sharon Elkind, Jacqui Ewart, Lincoln Geraghty, Sarah Keith, Emerald L. King, Renee Middlemost

Fans used to be seen as an overly obsessed fraction of the audience. In the last few decades, shifts in media technology and production have instead made fandom a central mode of consumption. A range of ideas has emerged to explore different facets of this growing phenomenon. With a foreword by Matt Hills, Understanding Fandom introduces the whole field of fan research by looking at the history of debate, key paradigms and methodological issues. The book discusses insights from scholars working with fans of different texts, genres and media forms, including television and popular music. Mark Duffett shows that fan research is an emergent interdisciplinary field with its own key thinkers: a tradition that is distinct from both textual analysis and reception studies. Drawing on a range of debates from media studies, cultural studies and psychology, Duffett argues that fandom is a particular kind of engagement with the power relations of media culture.

With stories of hysterical teenagers and obsessive fans killing for their heroes, fans and fandom get a bad press. The Adoring Audience looks deeper into fan culture, particularly as it relates to identity, sexuality and textual production.

The twenty-two chapters of this volume elucidate the key themes of the fan studies vernacular. As the contributing authors draw from recent empirical work around the globe, the book provides fresh insights and innovative angles on the latest developments within fan cultures, both online and offline. Because the volume is specifically set up as companion for researchers, the chapters include recommendations for the further study of fan cultures. As such, it represents an essential reference volume for researchers and scholars in the fields of cultural and media studies, communication, cultural geography and the sociology of culture.