Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.

Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.

The most up-to-date and reliable record-keeping resource for home-based family child care providers

For home-based family child care (daycare) providers, taking care of the children is only half of the job. The other half is taking care of the business—tracking expenses, being profitable, filing taxes, and meeting government requirements. This resource covers everything family child care providers need to keep accurate business records. If a family child care provider pays close attention to the recommendations in this book, he or she will be able to claim the maximum allowable deductions and pay the lowest possible federal taxes. Since the previous edition of Family Child Care Record-Keeping Guide, Congress and the IRS have made many changes to tax rules that affect family child care providers. There have been changes in depreciation rules, adjustments to food and mileage rates, and clarifications on how to calculate the Time-Space percentage. Author Tom Copeland has been involved in many IRS audits and represented providers in several Tax Court cases that have also clarified numerous rules. Further necessitating this ninth edition, the IRS issued two significant new rules in 2013. These updates, new rules, and clarifications are detailed in this book; all of the information is applicable to child care providers in every state, regardless of local regulations. Tom Copeland, is a writer, trainer, lawyer, and consultant focusing on family child care business issues. He has conducted record-keeping, tax preparation, and business workshops for family child care providers across the country since 1981.

Helps family child care providers gain more financial control over their lives.

Family Child Care Contracts and Policies, Fourth Edition offers the most up-to-date tools for family child care providers to establish and enforce contracts and policies. Topics include, how to establish good business relationships with parents, what to look for before signing contracts with parents, what information is vital to include in contracts and policies, how to prevent conflicts with parents over contracts and policies, when and how to end a contract. Updates to the new Fourth Edition include offering and charging for part-time care and extended care rates and policies for child care during the summer months expanded advice for how to handle siblings and family discounts expanded advice on charging for vacation time how to handle parent objections to paying for care when a child stays home information on bad-weather policies advice on how to deal with parents visiting during program hours caring for children who aren’t immunized expanded advice for how to turn down a client updated information on comparing income to minimum wage expanded advice for how enforce polices that previously weren’t enforced

The Business Administration Scale for Family Child Care (BAS) is the first valid and reliable tool for measuring and improving the overall quality of business and professional practices in family child care settings. It is applicable for multiple uses, including program self-improvement, technical assistance and monitoring, training, research and evaluation, and public awareness. It is currently embedded in many state quality rating and improvement systems (QRIS) across the nation. Using a 7-point rating scale (inadequate to excellent), this easy-to-use instrument assesses 10 items: Qualifications and Professional Development Income and Benefits Work Environment Fiscal Management Recordkeeping Provider-Family Communication Family Support and Engagement Marketing and Community Relations Provider as Employer The second edition of the BAS includes refinements to support the reliable use of the instrument and to reflect current best practices in administering a family child care program: The Notes for the BAS items are expanded to increase understanding and facilitate greater consistency in both interpretation and scoring. There is greater emphasis on practices that promote family and community engagement. New national norms for the BAS are reported based on data collected between 2009 and 2017 from 439 home-based programs in 22 states. Use the BAS second edition with the Family Child Care Environment Rating Scale (FCCERS-3 or FCCERS-R) for a comprehensive picture of your family child care learning environment and the business and professional practices that support the program.