The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.

Starting today, you no longer have to live through the gossip news of your favorite celebrities because you can turn your own life into the same star-driven celebrity marketing machine through The Fame Game. Seen through the eyes of an experienced Hollywood talent manager, The Fame Game will guide readers past the carefully crafted public relations images splashed across the pages of their favorite tabloids to reveal how today's hottest celebrities live, thrive, and flourish in the glamorous world of show business where the cameras are always on, the fans' gossip ricochets through all the popular social media networks, and the money flows in multi-million dollar deals based on nothing more than notoriety instead of talent. If you want to learn how Hollywood really works and how you can use the techniques of show business to market yourself into the next Hollywood sensation or just to promote yourself within your own line of work, you need to learn the secrets told in The Fame Game.

You started that social media profile or moved to Hollywood, New York or Atlanta to pursue your dream career in entertainment. But what if no one ever sees your talent because you can't stand out among the millions trying to make it? In Slay the Fame Game, celebrity expert and model Rachel McCord tells you everything she has learned from eight years in Hollywood, working alongside some of the biggest celebrities in the world. Discover the power of grassroots marketing in Hollywood to learn how she went from trailer parks to thousands of red carpets, magazine covers, paparazzi stalking, international modeling campaigns and her own product line in Forever 21, Nordstrom and JCPenny. In this fun, Hollywood guide and tell all, McCord explains how to use the best branding and promotional methods available to get you noticed and land your dream jobs. You'll learn how to:* Increase demand for your work as talent and monetize in the process.* Build fame and a celebrity brand that makes you stand out from the crowd. * Collaborate with fellow celebrities and key influencers to increase notoriety and leverage grassroots marketing.* Learn necessary skills to overcome insecurities and deal with the inevitable rejection. * Create raving fans who follow and support you. * Secure and slay media interviews and appearances.

"Founder of entertainment and brand management company who manages careers of the stars tells behind-the-scenes stories of how they reached their fame and offers information and practical advice on how to become a celebrity"--

Soccer in Oneonta was practically nonexistent until the 1950s. Rural schools in the region played the game because it was inexpensive and, in many cases, because the schools could not field six- or eleven-man football teams. The first organized soccer team began in 1955 at what was then called Oneonta State Teachers College, today's State University of New York College at Oneonta, and a year later, a team formed at Hartwick College. Both teams improved their skills in the 1960s and 1970s, and eventually the town was home to national champions from both schools. Interest spread to Oneonta High School, and youth soccer leagues became tremendously popular. Soccer in Oneonta depicts the teams, the players, the sport, and how this city in the northern Catskills got its nickname, "Soccertown, USA."

Attention Hip Hop Entrepreneurs! Start your own record label! Release your own music! Create your own empire! This groundbreaking guide--my first book--really did change the game when it was first published as Rap: This Game of Exposure, and with each yearly update, continues to inspire, inform and instruct each new generation of Hip Hop Entrepreneur! This is the book Hip Hop pioneer, Chuck D, raved about in his book, Fight the Power! (294 pages; 8.5 x 11; ISBN: 978-1517523992) Read more at www.hiphopentrepreneur.com

Playing games is the best part of growing up. Help kids tap into their playful imaginations with 101 Games to Play Before You Grow Up, the ultimate handbook for kids that introduces tons of games to play by themselves or with friends and family! Offering an extensive list of games, from classic favorites such as H.O.R.S.E., Simon Says, and Handball to quirky card and board games such as Pandemic and Spoons, your children will get up, get outside, and never get bored. 101 Games to Play Before You Grow Up features both indoor and outdoor games for rainy or snowy days. With so many ways to play, kids will always have something new to do!