The celebrity actor and the best PR girl in town Aadith Varma is the hottest guy in Bollywood—in keeping with his latest movie role, he is known as the ultimate romantic hero. Until his PR manager ruins his reputation by conveying him as the ultimate playboy! Aadith needs someone to help redeem his image fast, the movie's success depends upon it. That person has to be Nina Shah, she's the best PR person in the business, except he and Nina have a past. Nina doesn't want the job, she once lived next door to Aadith and had a crush on him, but devastatingly, he rejected her advances, thinking that she was too young. Nina was crushed, and has avoided bumping into him in the film industry. Now they are face to face again. Aadith sees that Nina is all grown up and absolutely gorgeous, but he is not interested in marriage. Nina knows that this time she needs to protect her heart from Aardith and she will certainly stand up to him. Sparks might fly between them, but resisting each other? That's Impossible!

Aadith Varma is the hottest guy in Bollywood–in keeping with his latest movie role, he is known as the ultimate romantic hero.Until his PR manager ruins his reputation by conveying him as the ultimate playboy! Aadith needs someone to help redeem his image fast,the movie's success depends upon it.That person has to be Nina Shah, she's the best PR person in the business, except he and Nina have a past... Nina doesn't want the job, she once lived next door to Aadith and had a crush on him,but devastatingly, he rejected her advances, thinking that she was too young. Nina was crushed,and has avoided bumping into him in the film industry. Now they are face to face again. Aadith sees that Nina is all grown up and absolutely gorgeous, but he is not interested in marriage. Nina knows that this time she needs to protect her heart from Aadith and she will certainly stand up to him. Sparks might fly between them,but resisting each other? That's impossible!

Translated by SUCHITRA IYER Tales of madness, mischief & mayhem Before the overly dramatic movies with technologically enhanced backgrounds, simpler times existed. A compulsively readable collection of memoirs and stories of Bollywood’s who’s who, The Legends of Bollywood includes enthralling stories of the stars of the yesteryear. From Amitabh Bachchan’s first screen test to Badruddin Jamaluddin Kazi’s baptism into Johnny Walker, and from Dharmendra’s journey from a tractor driver to a legendary actor to Dimple Kapadia’s iconic comeback into the industry, this book includes everything that’s good, bad, and fabulous in Bollywood. With never-before-seen pictures, it is a sensational book that narrates the tales behind celebrated births and lamented deaths, secret romances and controversial moments, booming films and unforeseen flops. Penned by a man who was a constant witness to these moments, these stories have been pulled from the archives of his myriad memories. Raaj Grover was the production-in-charge of the prestigious Ajanta Arts in Mumbai, which was owned by Sunil Dutt. Grover was an integral part of the Dutt family. During his days in the film industry, he also dabbled in filmmaking. A poet at heart, he is known for his witty take on life and his joie de vivre. He currently lives in the USA.

It is now over two decades since the Hindi-film heroine drove the vamp into extinction, and even longer since the silver screen was ignited by the true Bollywood version of a cabaret. Yet, Helen – nicknamed ‘H-Bomb’ at the height of her career – continues to rule the popular imagination. Improbably, for a dancer and a vamp she has become an icon. Jerry Pinto’s gloriously readable book is a study of the phenomenon that was Helen: Why did a refugee of French-Burmese parentage succeed as wildly as she did in mainstream Indian cinema? How could otherwise conservative families sit through, and even enjoy, her ‘cabarets’? What made Helen ‘the desire that you need not be embarrassed about feeling’? How did she manage the unimaginable: vamp three generations of men on screen? Equally, the book is a brilliantly witty and provocative examination of middle-class Indian morality; the politics of religion, gender and sexuality in popular culture; and the importance of the song, the item number and the wayward woman in Hindi cinema.

Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre’s popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.

All humans long to be part of the tinsel world (cinema); and women desire more than men to become actresses before the camera. The presented book is a collection of all famous actresses of Bollywood who gave a new meaning to Indian cinema over the decades. You can find the names of Devika Rani Rocrich, Zubeida, Nimmi and other actresses of the yore who set the ball rolling in Mumbai. You can also find the names of Katrina Kaif, Karishma Kapoor and Priyanka Chopra, the current Bollywood beauties, who are carrying forward the old legacy of Indian cinema. The details of actresses have been collected after painful research. The author, Renu Saran, has done a great job indeed! Our valued readers would be impressed by family details too. There are nearly 250 pages in this book. The total number of actresses featured in it is 179. It is a must-read for all Bollywood fans. General readers would also find it an excellent book for entertaining themselves.

Here is the astonishing true story of Bollywood, a sweeping portrait about a country finding its identity, a movie industry that changed the face of India, and one man's struggle to become a star. Shah Rukh Khan's larger than life tale takes us through the colorful and idiosyncratic Bollywood movie industry, where fantastic dreams and outrageous obsessions share the spotlight with extortion, murder, and corruption. Shah Rukh Khan broke into this $1.5 billion business despite the fact that it has always been controlled by a handful of legendary film families and sometimes funded by black market money. As a Muslim in a Hindu majority nation, exulting in classic Indian cultural values, Shah Rukh Khan has come to embody the aspirations and contradictions of a complicated culture tumbling headlong into American style capitalism. His story is the mirror to view the greater Indian story and the underbelly of the culture of Bollywood. "A bounty for cinema lovers everywhere." --Mira Nair, Director, The Namesake and Monsoon Wedding "King of Bollywood is the all-singing, all-dancing back stage pass to Bollywood. Anupama Chopra chronicles the political and cultural story of India with finesse and insight, through fly-on-wall access to one of its biggest, most charming and charismatic stars." -- Gurinder Chadha, director of Bend it Like Beckham "The "Easy Rider Raging Bull" of the Bollywood industry and essential reading for any Shah Rukh Khan fan." --Emma Thompson, actress "Anu Chopra infuses the pivotal moments of Shah Rukh Khan's life with an edge-of-your-seat tension worthy of the best Bollywood blockbusters." --Kirkus