Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.

Hidden down alleyways, on street corners or on the bricks above the cityscape, Cincinnati's fading advertisements hide in plain sight. These ghost signs still tout their wares and services, remnants of a bygone era. Each sign has a vivid story behind it unique to its era, product and craftsmanship. "Wall dogs" like sign artist Gus Holthaus left their marks on the city. A sign for the Beehive, the club and restaurant at the top of the arena, reminds residents of Cincinnati's pro hockey team, the Stingers. Not many can remember "the Other Place," but a hand-painted advertisement still adorns a city wall. Join author and photographer Ronny Salerno for a tour of Cincinnati's vanishing signs and their intriguing history.

New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the citys vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New Yorks life. They weave together the citys unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jumps campaign to capture the ads mirrors his own struggle with HIV. Experience the ads shot with vintage Kodachrome film and the meaning they carry through acclaimed photographer and urban documentarian Frank Jumps lens.

On brick buildings throughout Minneapolis and St. Paul, overlooked, fleeting symbols chronicle the cities' past. Champion, John Deere, and International Harvester still tout their agricultural equipment, and Gold Medal and Pillsbury Flour remind everyone where these now global companies began. Weathered proclamations from Grain Belt, Jacob Schmidt, and Gluek's Beer offer a glimpse into early local brewing. Ads from Schmitt Music and Dahl Violin Shop recall a thriving art scene. Local hardware stores like Welna Ace Hardware and grocery stores like J.H. Allen & Co Grocers and Schoen's Home Grocery hawk long-gone wares through elegant painted announcements. Join photographer and author Jay Grammond for a fascinating journey through Twin Cities history.

The fading advertisements on the walls of Birmingham's buildings paint an illuminating picture of the men and women who built an industrial boomtown in the first half of the twentieth century. Advertising expert, artist and writer Charles Buchanan unravels the mysteries behind Birmingham's ghost signs to reveal glimpses of the past now hidden in plain sight. Featuring stunning color photography by Birmingham native Jonathan Purvis.

"Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by ... Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City's past"--Back cover.