Factors Affecting Customer Loyalty of Different Strategic Groups in the Vietnamese Supermarket Sector
Title | Factors Affecting Customer Loyalty of Different Strategic Groups in the Vietnamese Supermarket Sector PDF eBook |
Author | Thi Diem Em Nguyen |
Publisher | |
Pages | |
Release | 2019 |
Genre | |
ISBN |
I3CAC 2021
Title | I3CAC 2021 PDF eBook |
Author | Mahalingam Sundhararajan |
Publisher | European Alliance for Innovation |
Pages | 1318 |
Release | 2021-06-04 |
Genre | Computers |
ISBN | 1631903063 |
I3CAC provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss not only the most recent innovations, trends, and concerns but also practical challenges encountered and solutions adopted in the fields of computing, communication and control systems. Participation of three renowned speakers and oral presentations of the 128 authors were presented in our conference. We strongly believe that the I3CAC 2021 conference provides a good forum for all researchers, developers and practitioners to discuss.
Disruptive Technology and Business Continuity
Title | Disruptive Technology and Business Continuity PDF eBook |
Author | Le Thanh Tung |
Publisher | Springer Nature |
Pages | 313 |
Release | |
Genre | |
ISBN | 9819754526 |
ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1
Title | ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1 PDF eBook |
Author | Fernando Moreira |
Publisher | Academic Conferences and publishing limited |
Pages | 699 |
Release | 2023-09-21 |
Genre | Business & Economics |
ISBN | 1914587839 |
What Makes Leadership Responsible and Effective? Reinventing Leadership in the COVID-19 Outbreak
Title | What Makes Leadership Responsible and Effective? Reinventing Leadership in the COVID-19 Outbreak PDF eBook |
Author | Samyia Safdar |
Publisher | Frontiers Media SA |
Pages | 117 |
Release | 2023-10-13 |
Genre | Science |
ISBN | 2832533647 |
Sustainability Marketing
Title | Sustainability Marketing PDF eBook |
Author | Frank-Martin Belz |
Publisher | John Wiley & Sons |
Pages | 354 |
Release | 2012-10-29 |
Genre | Business & Economics |
ISBN | 1119966191 |
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Asian Brand Strategy
Title | Asian Brand Strategy PDF eBook |
Author | M. Roll |
Publisher | Springer |
Pages | 273 |
Release | 2005-10-17 |
Genre | Business & Economics |
ISBN | 0230513069 |
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands