Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

A compact business education that strategically incorporates 500 keywords to lay the foundation and over 50 action items to initiate meaningful advances and excel in your eye care practice today. Medical training is a difficult journey with enormous amounts of information to absorb over a short time period. The intense time commitment required during this process leaves little opportunity to study any other discipline. However, even the most intelligent and well-intentioned provider cannot care for patients if the front door of the building is closed. Simply put: A fundamental background in business is required to effectively practice medicine. Eye care professionals, which includes their ophthalmic staff, can now fill the critical gap in their education with Essential Business Fundamentals for the Successful Eye Care Practice, providing them the necessary basic tools to make and execute winning practice management decisions. Writing in a high-density format that medical professionals will be familiar with, Dr. Savak Teymoorian combines his physician training and experience as a successful ophthalmologist at Harvard Eye Associates with the knowledge acquired earning his MBA. This unique perspective allows him to provide the proper theory and execution in the business of eye care and present it in an efficient manner like that used in medical education. Each chapter is dedicated to a different subject that would routinely be taught in a masters of business administration degree, tailored specifically for eye care professionals and distilled into the most critical information for a strong foundation. Each section is further enhanced with real life examples seen in ophthalmic care showing how to properly apply business strategies and tactics to obtain the best results. Chapter topics include: Marketing Leadership Negotiations Operations Finance Ophthalmologists, optometrists, and eye care staff will appreciate Essential Business Fundamentals for the Successful Eye Care Practice for its efficient and relevant information to running an eye care practice, whether they are currently in training and want to set themselves up for success or they are already practicing and want to fill in a deficiency in their knowledge.

Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need! - Unique! Expert authors are practice management educators who teach the course in optometry schools. - A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice. - Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. - Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab. - Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. - Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues. - Bulleted lists, tables, figures, and boxes help you locate valuable information quickly. - Checklists provide a logical progression in completing tasks. NEW chapters expand the book's scope of coverage, and include these topics: - Personal and professional goal setting - Resumes and interviews - Debt management - Principles of practice transfer - Ethics - Quality assurance - Specialty practice - Vision rehabilitation - Coding and billing - Financial decision making - Exit strategies

Understand and meet your patients' eyewear needs with the reference that covers every aspect of dispensing ? from basic terminology to frame selection to eyewear fitting, adjusting, and repairing. System for Ophthalmic Dispensing, 4th Edition, provides a step-by-step system for properly fitting and adjusting eyewear, including the nuances of lens selection, making it an ideal resource both for students who are just learning about dispensing and practitioners who want to keep their skills up to date. Thorough discussions of every topic and hundreds of newly revised and enhanced review questions make this a one-stop educational and clinical resource for today's eyecare professionals. - Explains the "how" and "why" behind lens selection to help you better understand and meet the vision needs of those you serve. - Includes in-depth discussions of all types of lenses, including multifocal, progressive, absorptive, safety, recreational, aspheric, high index, and lens coatings. - Provides updated coverage of the latest dispensing procedures and equipment. - Discusses the use of spectacle lenses for the control of myopia. - Contains more than 700 high-quality figures demonstrating how to adjust frames, the optics of lenses, and how light travels through lenses. Photos are all taken from the perspective of the person who is adjusting the frame. - Features more than 600 interactive review questions along with answers, explanations, and worked problems—all newly revised for this edition. - An eBook version is included with purchase. The eBook allows you to access all of the text, figures and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud.

Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.

Meeting the hygiene needs of patients is a fundamental aspect of nursing care. This practical and introductory guide outlines and emphasises the nursing skills required to meet the essential personal hygiene care needs of patients in various healthcare settings. It explores care of the eyes, ears, mouth, nails and hair, and provides evidence-based rationales for each procedure. Methods of washing the patient are discussed, and bed-making and patient positioning is explored. Each chapter provides the necessary anatomy and physiology, as well as common conditions, safety issues, privacy and dignity, cultural and religious considerations and infection control issues. SPECIAL FEATURES Identifies the theoretical base underpinning clinical procedures Provides a research and evidence base for nursing practice Equips registered and non-registered staff with the knowledge to carry out safe care delivery relating to meeting hygiene needs Incorporates recommendations from The Essence of Care