"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of world-wide newspaper dynasty, Williams Media Group, publisher of big city tabloids. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business with nothing but the shell of an Internet company to his name."--Jacket.

Dino A. Brugioni, author of the best-selling account of the Cuban Missile crisis, Eyeball to Eyeball, draws on his long CIA career as one of the world's premier experts on aerial reconnaissance to provide the inside story of President Dwight D. Eisenhower's efforts to use spy planes and satellites to gather intelligence. He reveals Eisenhower to be a hands-on president who, contrary to popular belief, took an active role in assuring that the latest technology was used to gather aerial intelligence. This previously untold story of the secret Cold War program makes full use of the author's firsthand knowledge of the program and of information he gained from interviews with important participants. As a founder and senior officer of the CIA's National Photographic Interpretation Center, Brugioni was a key player in keeping Eisenhower informed of developments, and he sheds new light on the president's contributions toward building an effective and technologically advanced intelligence organization. The book provides details of the president's backing of the U-2's development and its use to dispel the bomber gap and to provide data on Soviet missile and nuclear efforts and to deal with crises in the Suez, Lebanon, Chinese Off Shore Islands, Tibet, Indonesia, East Germany, and elsewhere. Brugioni offers new information about Eisenhower's order of U-2 flights over Malta, Cyprus, Toulon, and Israel and subsequent warnings to the British, French, and Israelis that the U.S. would not support an invasion of Egypt. He notes that the president also backed the development of the CORONA photographic satellite, which eventually proved the missile gap with the Soviet Union didn't exist, and a variety of other satellite systems that detected and monitored problems around the world. The unsung reconnaissance roles played by Jimmy Doolittle and Edwin Land are also highlighted in this revealing study of Cold War espionage.

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.