Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.

This volume brings the data that many in formal linguistics have dismissed as peripheral straight into the core of syntactic theory. By bringing together experts from syntax, semantics, pragmatics, philosophy of language, language acquisition, aphasia, and pidgin and creole studies, the volume makes a multidisciplinary case for the existence of nonsententials, which are analyzed in various chapters as root phrases and small clauses (Me; Me First!; Him worry?!; Class in session), and whose distinguishing property is the absence of Tense, and, with it, any syntactic phenomena that rely on Tense, including structural Nominative Case. Arguably, the lack of Tense specification is also responsible for the dearth of indicative interpretations among nonsententials, as well as for their heavy reliance on pragmatic context. So pervasive is nonsentential speech across all groups, including normal adult speech, that a case can be made that continuity of grammar lies in nonsentential, rather than sentential speech.

When we encounter typography, how do we know what it means? How is the tone of type influenced by the way it is set, when it is made, and where it exists? Considering the social, spatial, and temporal contexts of visual language, this text informs and inspires students, educators, and professionals looking to engage more deeply with the letterforms they use and see. Featuring diverse typographic works, “closer looks”, and interviews with practicing artists and designers, Giving Type Meaning serves to inform how and why we understand what type communicates. The book includes: - The importance and impact of cultural and social context across the expanded field of art and design - How to use visual, physical, and gestural space to inform meaning - The ways time impacts type, such as historical references, recontextualizations, and the use of time as medium - A range of global examples, including Lushootseed language letterforms (Lushootseed Sulad by Juliet Shen), Arabic calligraphy and type design (Regard Each Other as Brothers by Josh Berer, Mirsaal by Rana Abou Rjeily), American civil rights inspired type (Martin by Tré Seals), Italian concrete poetry (Storia Del Monumento by Mirella Bentivoglio), and animated Chinese characters (Motion Type Project by Ting-An Ho)

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

The importance of typed languages for building robust software systems is, by now, an undisputed fact. Years of research have led to languages with richly expressive, yet easy to use, type systems for high-level programming languages. Types provide not only a conceptual framework for language designers, but also a ord positive bene ts to the programmer, principally the ability to express and enforce levels of abstraction within a program. Early compilers for typed languages followed closely the methods used for their untyped counterparts. The role of types was limited to the earliest s- ges of compilation, and they were thereafter ignored during the remainder of the translation process. More recently, however, implementors have come to - cognize the importance of types during compilation and even for object code. Several advantages of types in compilation have been noted to date: { They support self-checking by the compiler. By tracking types during c- pilation it is possible for an internal type checker to detect translation errors at an early stage, greatly facilitating compiler development. { They support certi cation of object code. By extending types to the ge- rated object code, it becomes possible for a code user to ensure the basic integrity of that code by checking its type consistency before execution. { They support optimized data representations and calling conventions, even in the presence of modularity. By passing types at compile-, link-, and even run-time, it is possible to avoid compromises of data representation imposed by untyped compilation techniques.

This book explores the semantics and pragmatics of honorifics, expressions that indicate the degree of formality that a speaker feels is required in interacting with another person. The analysis is applied to a variety of empirical examples, particularly from Japanese and Thai, and explores a wide range of related philosophical issues.

Illustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd? Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully. Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world – all with critical reflection on what works, and why. Whether you're lettering by hand or digitally, Drawn to Type is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.