Export Marketing Strategy

Export Marketing Strategy
Title Export Marketing Strategy PDF eBook
Author Shaoming Zou
Publisher Business Expert Press
Pages 372
Release 2009-05-01
Genre Business & Economics
ISBN 1606490095

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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Export Strategy

Export Strategy
Title Export Strategy PDF eBook
Author Nigel Piercy
Publisher
Pages 0
Release 2015
Genre Business & Economics
ISBN 9781315764344

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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

A Basic Guide to Exporting

A Basic Guide to Exporting
Title A Basic Guide to Exporting PDF eBook
Author Jason Katzman
Publisher Skyhorse Publishing Inc.
Pages 397
Release 2011-03-23
Genre Business & Economics
ISBN 1616081112

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Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.

The National Export Strategy

The National Export Strategy
Title The National Export Strategy PDF eBook
Author
Publisher
Pages 146
Release 2000
Genre Exports
ISBN

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Export Now

Export Now
Title Export Now PDF eBook
Author Frank Lavin
Publisher John Wiley & Sons
Pages 160
Release 2011-06-24
Genre Business & Economics
ISBN 0470828196

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Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.

Export America

Export America
Title Export America PDF eBook
Author
Publisher
Pages 40
Release 2001-07
Genre Exports
ISBN

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Competitive Strategy

Competitive Strategy
Title Competitive Strategy PDF eBook
Author Michael E. Porter
Publisher Simon & Schuster
Pages 396
Release 1998
Genre Medical
ISBN 9780684005775

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In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.