Export Marketing Strategy
Title | Export Marketing Strategy PDF eBook |
Author | Shaoming Zou |
Publisher | Business Expert Press |
Pages | 372 |
Release | 2009-05-01 |
Genre | Business & Economics |
ISBN | 1606490095 |
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Export Strategy
Title | Export Strategy PDF eBook |
Author | Nigel Piercy |
Publisher | |
Pages | 0 |
Release | 2015 |
Genre | Business & Economics |
ISBN | 9781315764344 |
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Export Marketing Strategy
Title | Export Marketing Strategy PDF eBook |
Author | Shaoming Zou |
Publisher | |
Pages | |
Release | 2009 |
Genre | Export marketing |
ISBN | 9781780344225 |
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Customer-Oriented Marketing Strategy
Title | Customer-Oriented Marketing Strategy PDF eBook |
Author | Tevfik Dalgic |
Publisher | Business Expert Press |
Pages | 173 |
Release | 2013-03-15 |
Genre | Business & Economics |
ISBN | 1606495216 |
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
International Marketing Strategy
Title | International Marketing Strategy PDF eBook |
Author | Frank Bradley |
Publisher | |
Pages | 584 |
Release | 1991 |
Genre | Business & Economics |
ISBN | 9780133178920 |
International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.
International Marketing and Export Management
Title | International Marketing and Export Management PDF eBook |
Author | Gerald Albaum |
Publisher | Addison Wesley Publishing Company |
Pages | 520 |
Release | 1994 |
Genre | Business & Economics |
ISBN |
Central themes are the understanding of marketing processes and the management of export operations and decision making.
Export Strategy: Markets and Competition (RLE Marketing)
Title | Export Strategy: Markets and Competition (RLE Marketing) PDF eBook |
Author | Nigel Piercy |
Publisher | Routledge |
Pages | 279 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317654005 |
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.