The Expo Book: A Guide to the Planning, Organization, Design & Operation of World Expositions

“life is not something that can be experienced on a deadline.” amanda lovelace, the bestselling & award-winning author of the “women are some kind of magic” poetry series, presents unlock your storybook heart, the third & final installment in her feminist poetry series, “you are your own fairy tale.” this is a collection about being so caught up in the fable that is perfectionism that you miss out on your own life. be honest: when was the last time you stopped to take in the everyday enchantment all around you?

The requirements for buildings, facilities and services at International Expositions (Expos) are explored in this book which contains photographs, illustrations, diagrams and descriptions of numerous case study examples from major Expos held throughout the world over the past several decades. Requirements for both Registered and Recognized Expos are presented including the more recent examples of Recognized Expos (Astana Expo 2017, Yeosu Expo 2012, and Zaragoza 2008).

This book offers a lively, communicative approach to modern languages, underpinned by a clear grammatical foundation, for pupils with a lower ability. Staightforward explanations of the way that the language works are accompanied by regular reading and writing practice activities.

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

Guidebooks from major International Expositions held between 1929 (Barcelona, Seville) and today (2015, Milan), are interesting records of the entertaining and educational temporary worlds created at these events in various cities throughout the world. Published as ephemeral items to be purchased by fairgoers, copies occasionally turn up at flea markets, in antiquarian bookstores, and on internet bookstore sites. This collection of images from the various events, along with a description of the contents of the books, is sure to appeal to memorabilia collectors as well as those seeking to learn more about the history of Expos and World's Fairs.