Exploring the Use of Metaverse in Business and Education

Exploring the Use of Metaverse in Business and Education
Title Exploring the Use of Metaverse in Business and Education PDF eBook
Author Kumar, Jeetesh
Publisher IGI Global
Pages 351
Release 2024-04-05
Genre Computers
ISBN

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Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more literature addressing these emerging fields leaves a gap in knowledge and practice. Exploring the Use of Metaverse in Business and Education fills this void by providing a structured framework for studying the multifaceted dimensions of the metaverse. Edited by experts in their respective fields, each chapter of the book offers insights into foundational technologies, cutting-edge academic research, practical applications, and challenges ahead. This comprehensive approach equips readers with the knowledge and tools to navigate the metaverse confidently. By addressing the metaverse's current state and future potential, the book enables businesses to leverage this transformative technology for marketing, branding, and e-commerce. It also provides educators with strategies for creating immersive virtual learning environments and enhancing student engagement.

Proceedings of the 2023 3rd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2023)

Proceedings of the 2023 3rd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2023)
Title Proceedings of the 2023 3rd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2023) PDF eBook
Author Youbin Chen
Publisher Springer Nature
Pages 510
Release 2023-11-14
Genre Education
ISBN 2384761285

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This is an open access book. 2023 3rd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2023) was held on August 25–27, 2023 in Kuala Lumpur, Malaysia. Modern educational technology refers to the theory and practice of using modern educational theory and modern information technology to achieve teaching optimization through the design, development, utilization, management and evaluation of teaching and learning processes and resources. Education and social science are the relationship between restriction and promotion. The relationship between education and social development, in short, because of the development of social productive forces, the progress of science and technology, and the content, methods and organizational forms of ancient education cannot meet the needs of the emerging bourgeoisie,. In the new form of social development, people's knowledge ability has increasingly become the decisive factor in the development of modern productive forces. Education has become an important investment sector in the development of intellectual resources. Education investment is the most beneficial investment,. It transforms the potential productivity of science and technology into real productivity. Finally, we must return to education and form lifelong education. ICMETSS 2023 will focus on the development of modern educational technology and social science, explore the relationship between them and promote their development.

Impact of Sensory Marketing on Buying Behavior

Impact of Sensory Marketing on Buying Behavior
Title Impact of Sensory Marketing on Buying Behavior PDF eBook
Author Malik, Reena
Publisher IGI Global
Pages 484
Release 2024-10-22
Genre Business & Economics
ISBN

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In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Learning in Metaverses

Learning in Metaverses
Title Learning in Metaverses PDF eBook
Author Eliane Schlemmer
Publisher Information Science Reference
Pages 0
Release 2014
Genre Information technology
ISBN 9781466663510

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Discussing a better way to understand metaverses, this book explores the possibilities of new social organization through the use of avatars in virtual worlds. The book examines platforms such as Web 3D, metaverse, MDV3D, ECODI, hybrid living and sharing spaces, gamification, alternate reality, mingled reality, and augmented reality to evaluate the possibilities for their implementation in education.

Sensible Selling Through Sensory Neuromarketing

Sensible Selling Through Sensory Neuromarketing
Title Sensible Selling Through Sensory Neuromarketing PDF eBook
Author Malik, Reena
Publisher IGI Global
Pages 455
Release 2024-08-09
Genre Business & Economics
ISBN

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In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Neurosensory and Neuromarketing Impacts on Consumer Behavior
Title Neurosensory and Neuromarketing Impacts on Consumer Behavior PDF eBook
Author Malik, Reena
Publisher IGI Global
Pages 538
Release 2024-10-11
Genre Business & Economics
ISBN

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The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Beyond Reality: Navigating the Power of Metaverse and Its Applications

Beyond Reality: Navigating the Power of Metaverse and Its Applications
Title Beyond Reality: Navigating the Power of Metaverse and Its Applications PDF eBook
Author Mostafa Al-Emran
Publisher Springer Nature
Pages 223
Release 2024-01-29
Genre Computers
ISBN 3031513002

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This book explores current research trends in the context of the Metaverse’s impact on the tourism and marketing industries while delving into some case studies on education and finance. These trends are examined through various case studies utilizing distinct analytical methods. The chapters are expected to support scholars and postgraduate students in furthering their research in this field and in recognizing prospective advancements in the applications of the Metaverse.