This open-access edited volume brings together the latest research on Korean politeness (K-Politeness) from multidisciplinary and multimodal perspectives across a broad range of different interactional contexts and communication platforms, both online and offline. The volume examines how Korean language speakers construct, negotiate, and utilize politeness or impoliteness as discursive practices during daily interaction. The studies not only include intimate interactions between family members and friends, but also institutional interactions between business vendors and customers, doctors and patients, talk show hosts and their guests, as well as politicians. The studies include discussions on the perception of Korean (im)politeness of K-wave viewers and fans. The role of media is discussed and how it influences public discourse and speakers’ perception and practice of Korean (im)politeness. This text also examines interactions through instant text messages, chat boxes in livestreaming sites, online chat boxes with business vendors, and related communication channels. Although the disciplines and methodologies may vary, the studies are based on empirical research. This volume provides new insights through contributions from researchers of different disciplines, including communications, sociolinguistics, conversation analysis, discourse analysis, and pragmatics; it appeals to students and researchers in these fields.

This book explores what new light philosophical approaches shed on a deeper understanding of (im)politeness. There have been numerous studies on linguistic (im)politeness, however, little attention has been paid to its philosophical underpinnings. This book opens new avenues for both (im)politeness and philosophy. It contributes to a fruitful dialogue among philosophy, pragmatics, and sociology. This volume appeals to students and researchers in these fields.

This book investigates the ways that advanced speakers of Korean as a second language perceive, use and learn the complexities of the Korean honorifics system. Despite their advanced proficiency in Korean, the study shows that the honorifics use of these speakers diverges in crucial ways from native speaker norms. It is argued that, rather than reflecting the language competence of these speakers as such, this usage is linked to questions of the identity of “language learners” and “foreigners” in Korean society. In addition, it shows the influence of conflicting ideologies regarding the “meaning” of “politeness”. This argument is backed up by rich data collected through mixed methods (discourse completion tests, role-plays, natural interactions, introspective interviews), allowing for a detailed picture of how the honorifics use of second language speakers emerges in context. The book concludes by discussing the implications of the study for politeness research, interlanguage pragmatics and language pedagogy.

The Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles. Over the past decade, hallyu (the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly by Korea’s East and Southeast Asian neighbours and Korean diaspora. Now, K-content has entered the international mainstream. Consequently, interest in Korean language has grown, while interest in language learning in general has decreased. Many textbooks emphasise that Korean is a ‘polite’ language, but this book will highlight that this is not the case. The Language of Hallyu examines popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022). The author introduces language stylistics to explain how Koreans style their language to suit every occasion. She argues that they do this via a process of visual scanning and social tuning, whereby visual clues are assessed in tangent with an individual’s sociocultural awareness. The author concludes by highlighting the danger of the jondaemal/banmal (polite/casual speech) divide, demonstrating that Korean language is so much more than polite. This book will be of interest to students and researchers in Korean language and culture, particularly those interested in linguistics and pragmatics.

This volume includes 14 papers investigating politeness phenomena in Greece and Turkey, the cultural cross-roads of Europe, Asia and the Middle East. It reflects current research and provides observations of and findings in patterns of linguistic politeness in a geographical area other than the much studied English speaking ones. The book appeals to professionals and students interested in a broader perspective of language use in its social context.Articles in the collection are empirically rather than theoretically oriented and examine realisations of politeness in relation to social parameters. The chapters have been arranged in pairs (Greek/Turkish), treating the following related issues: firstly a more general ethnographic picture of the two societies, the variables of power/status in classroom and other interaction, solidarity in advice-giving and the use of approbatory expressions, service encounters and the differential use of language by males and females, the use of interruptions in television talk, and finally compliments.

How can Japanese popular culture gain numerous fans in China, despite pervasive anti-Japanese sentiment? How is it that there’s such a strong anti-Korean sentiment in Chinese online fan communities when the official Sino-Korean relationship is quite stable before 2016? Avid fans in China are raising hundreds of thousands of dollars in funding to make gifts to their idols in foreign countries. Tabloid reports on Japanese and Korean celebrities have been known to trigger nationalist protests in China. So, what is the relationship between Chinese fandom of Japanese and Korean popular culture and nationalist sentiment among Chinese youth? Chen discusses how Chinese fans of Japanese and Korean popular culture have formed their own nationalistic discourse since the 1990s. She argues that, as nationalism is constructed from various entangled ideologies, narratives, myths and collective memories, popular culture simply becomes another resource for the construction of nationalism. Fans thus actively select, interpret and reproduce the content of cultural products to suit their own ends. Unlike existing works, which focus on the content of transnational cultural flows in East Asia, this book focuses on the reception and interpretation of the Chinese audience.

Internet-mediated communication is pervasive nowadays, in an age in which many people shy away from physical settings and often rely, instead, on social media and messaging apps for their everyday communicative needs. Since pragmatics deals with communication in context and how more gets communicated than is said (or typed), applications of this linguistic perspective to internet communication, under the umbrella label of internet pragmatics, are not only welcome, but necessary. The volume covers straightforward applications of pragmatic phenomena to internet interactions, as happens with speech acts and contextualization, and internet-specific kinds of communication such as the one taking place on WhatsApp, WeChat and Twitter. This collection also addresses the role of emoticons and emoji in typed-text dialogues and the importance of “physical place” in internet interactions (exhibiting an interplay of online-offline environments), as is the case in the role of place in locative media and in broader place-related communication, as in migration.