This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.

This book discusses the most widespread and acceptable approaches to writing business letters in a readily understandable fashion, exploring rules and conventions based on actual contemporary practices. Emphasis is placed on types of business letters across languages, patterns of thinking, cross-cultural communication, the effect of style, tone and the mechanics of writing, and grammar. This book is written for all kinds of readers, particularly students and teachers involved in writing business letters for translation purposes, in addition to executives, small business owners, secretaries, and salespersons who are involved in cross-cultural communication. Because of its multifaceted nature, this book serves not only as a practical and comprehensive guide to business correspondence, but also as a tool that helps professionals write business letters and understand their counterparts within the contexts of other languages. It provides various examples from Arabic, English and French, covering a wide range of situations and offers practical advice on wording, content, style, and structure. A list of business terms and their definitions is included at the end of this book to help readers understand their meaning and implications across cultures.