Experiments on Mass Communication

Experiments on Mass Communication
Title Experiments on Mass Communication PDF eBook
Author C. I. Hovland
Publisher Princeton University Press
Pages 357
Release 2017-03-14
Genre Philosophy
ISBN 1400886805

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Volume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators. Originally published in 1971. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Political Indoctrination in the U.S. Army from World War II to the Vietnam War

Political Indoctrination in the U.S. Army from World War II to the Vietnam War
Title Political Indoctrination in the U.S. Army from World War II to the Vietnam War PDF eBook
Author Christopher S. DeRosa
Publisher U of Nebraska Press
Pages 347
Release 2006-01-01
Genre History
ISBN 080321734X

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A study of the indoctrination of the U. S. Army from World War II to Vietnam.

Mass Communications Research Methods

Mass Communications Research Methods
Title Mass Communications Research Methods PDF eBook
Author H.J. Hsia
Publisher Routledge
Pages 620
Release 2015-10-23
Genre Social Science
ISBN 1317357167

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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Mass Communications Research Resources

Mass Communications Research Resources
Title Mass Communications Research Resources PDF eBook
Author Christopher H. Sterling
Publisher Routledge
Pages 316
Release 2016-05-06
Genre Language Arts & Disciplines
ISBN 1136694544

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This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.

The SAGE Encyclopedia of Communication Research Methods

The SAGE Encyclopedia of Communication Research Methods
Title The SAGE Encyclopedia of Communication Research Methods PDF eBook
Author Mike Allen
Publisher SAGE Publications
Pages 2013
Release 2017-04-11
Genre Social Science
ISBN 1483381420

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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

A Handbook of Qualitative Methodologies for Mass Communication Research

A Handbook of Qualitative Methodologies for Mass Communication Research
Title A Handbook of Qualitative Methodologies for Mass Communication Research PDF eBook
Author Nicholas W. Jankowski
Publisher Routledge
Pages 287
Release 2002-09-11
Genre Education
ISBN 113493825X

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First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
Title Essentials of Mass Communication Theory PDF eBook
Author Arthur Asa Berger
Publisher SAGE
Pages 226
Release 1995-07-05
Genre Language Arts & Disciplines
ISBN 9780803973572

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'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound