Jonatan Loidi y ‘Gaita’ González presentan un modelo de 10 pasos para la creación y gestión de experiencias mágicas para tu organización. “Este libro es el manual de la excelencia en atención al cliente y desarrollo empresarial. Demuestra que la pasión es clave para superar los desafíos. Una invitación a reflexionar, trabajar y cambiar paradigmas para formar parte del 5% que marca la diferencia”. Martín Zuppi, CEO Stellatis Argentina “Conocí el modelo a partir de una conferencia, y sin dudas me pareció el recorrido ideal para trabajar en la experiencia que una organización puede ofrecer. Hoy este libro forma parte de nuestra agenda de trabajo”. Carolina Del Hoyo, Directora Regional Marketing Fratelli Branca “Este libro permite enamorarse de la idea de que no existen los límites cuando se trata de satisfacer y hacer felices a nuestros clientes, y a nuestro equipo de trabajo. 100% aplicable a la realidad de Latinoamérica”. Isabel Cristina Sepúlveda Parra, Directora de Experiencia al cliente en Bancolombia. “Participé de la experiencia en Orlando dos veces. Por tal motivo aseguro que este libro marca un antes y después para la organización y el liderazgo, ofreciendo un camino lógico y simple hacia el éxito, con ejemplos claros”. Carlos Bethancourt, Director ejecutivo Acecolombia. “El libro describe un modelo que todo fanático del marketing y las experiencias debe conocer. Es práctico y aplicable a cualquier empresa”. Soledad Moll, Directora de MMA LATAM

Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

Follow Daniel around the Spanish-speaking world as he guides students through this innovative new language course Experiencias: Beginning Spanish is a dynamic and innovative introductory Spanish course that builds students’ language competency and offers realistic language encounters, so they can begin communicating in Spanish as early as possible. In Experiencias: Beginning Spanish, students meet Daniel, a native Spanish speaker who guides them through the learning process. For each chapter, there is a video episode of Daniel’s “how to” show, where he interviews his Spanish-speaking friends about authentic topics of interest to today’s students. The Experiencias course focuses on connecting language with culture, engaging students with content related to the perspectives of native speakers. Each chapter focuses on a different country, integrating grammar and vocabulary into real-world units that will give students a sense of excitement and wonder. Additional pedagogical features include an emphasis on metacognitive learning strategies, a reduced grammatical syllabus that leaves room for extra work on challenging areas, and content recycling throughout the text for enhanced language mastery. Takes students on a journey through the Spanish-speaking world, featuring a different country in each chapter Offers innovative pedagogical techniques and activities drawn from the authors’ own classroom research Engages students with a focus on culture, practical communication, and video interviews with native Spanish speakers Develops oral and written communication skills through authentic tasks structured by the ACTFL Proficiency Guidelines With WileyPLUS for Experiencias: Beginning Spanish, students have access to an enhanced e-text featuring videos, audio recordings, interactive vocabulary exercises, educational animations, links to additional resources, and more. This text is an excellent choice for today’s beginning Spanish speakers, whether in traditional or online classroom environments.

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.