You've no doubt heard the last thing you want to do in a bad economy is start a business...WRONG! Some of the largest most successful companies have had their start in past recessions and even during the great depression. When creative people are unemployed or underemployed, their talents must have an outlet and starting their own business is often their way of making use of their abilities. Expanding Your Borders is your guide to starting and operating your own successful business without spending months of your time and thousands of dollars on a business degree. Learn business plan basics giving you a competitive edge when it comes to dominating your marketplace and seeking the limited financing available today. A sample business plan included in the appendix can be customized to apply to your business. You will also learn how to build business relationships that can lead to strategic alliances and joint ventures that will help build your business into an economic powerhouse.

As the world economy becomes more interdependent, and asmarkets open their doors to free enterprise, more andmore businesses are becoming aware of the potentialgrowth opportunities on offer. Small-to-mid sizedbusiness owners and managers charged with expandingglobal business will find in this comprehensive how-toreference all they need to learn how to grow their salesby doing business internationally. This book devotesentire chapters to such issues as 'when is a companyready to go global?', how to select foreign markets,choosing between direct and indirect market entry,finding partners and logistic considerations. The bookcovers legal and tax concerns, describes how to measureprogress, and finally explains why some companies gobeyond exporting to foreign direct investing. Alsoincluded is a chapter on 'the dream international tradetool': the Internet, which details how to use theInternet to expand international trade and describes itspotential downsides.

For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu

Entrepreneur's guide for starting and growing a business to a public listing

Webonomics, "n: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web. With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively. In "Webonomics, Evan I. Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures, from Web-based start-ups such as Firefly and Virtual Vineyards to large corporations such as IBM and Federal Express. At a time when only the most agile and adaptable businesses can survive, "Webonomics is an essential handbook for thriving amidst the accelerating changes of the Information Age.