In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

Leading Schools to Learn, Grow, and Thrive provides a unique approach to preparing prospective education leaders by combining theory, research, and practice. Grounded in organizational and leadership theory, this book helps leaders understand their schools and districts from multiple perspectives and develop their own leadership aspirations, approaches, and missions. Well-known authors Brazer, Bauer, and Johnson present authentic practical problems, illuminate them with appropriate theory and research, and give readers opportunities to solve common puzzles as a means to grow wisdom about how to lead, especially when confronted with complex challenges. This book is an invaluable resource for aspiring leaders, one that readers will reference as they proceed through their leadership coursework and keep close at hand throughout their leadership career. Special Features: eResources—complementary resources for instructors and students, including a set of authentic role-playing scenarios accessible from https://www.routledge.com/9781138039100 Vignettes—introduce the reader to real-life dilemmas that impact teaching and learning and provide a central reference point for discussions of theory, research, and practice. Theory and Research—frameworks and examples inform common leadership challenges, helping readers expand their knowledge and experience base to explore situations similar to their own contexts. Puzzles—real-world situations test knowledge and provide opportunities to practice ideas for effective leadership. Thought Partner Discussions (TPCs) and Extended Web Activities (EWAs)—additional thought activities, opportunities for reflection, and suggestions for discussion provoke puzzle solving.

Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.

"A transfixing book on how to sustain peak performance and avoid burnout" —Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take "An essential playbook for success, happiness, and getting the most out of ourselves." Arianna Huffington, author of Thrive and The Sleep Revolution "I doubt anyone can read Peak Performance without itching to apply something to their own lives." —David Epstein, New York Times bestselling author of The Sports Gene A few common principles drive performance, regardless of the field or the task at hand. Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same. In Peak Performance, Brad Stulberg, a former McKinsey and Company consultant and writer who covers health and the science of human performance, and Steve Magness, a performance scientist and coach of Olympic athletes, team up to demystify these practices and demonstrate how you can achieve your best. The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities—from athletic to intellectual and artistic—with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking. The result is a life-changing book in which you can learn how to enhance your performance via myriad ways including: optimally alternating between periods of intense work and rest; priming the body and mind for enhanced productivity; and developing and harnessing the power of a self-transcending purpose. In revealing the science of great performance and the stories of great performers across a wide range of capabilities, Peak Performance uncovers the secrets of success, and coaches you on how to use them. If you want to take your game to the next level, whatever "your game" may be, Peak Performance will teach you how.

Life is meant to be enjoyed, but let's be honest: It's almost impossible to live a life of abundance when you are drowning in a sea of debt and suffering under the strain of financial struggle. So many people are not free to enjoy life simply because they don't have control over their finances. As a result, they go through life surviving and not truly living. Thrive!... Affordably, takes the headache and the guesswork out of financial management. It is a monthly "how-to" designed to help the reader meet financial goals one step at a time. The book offers tips, advice, and basic financial management lessons geared towards helping the reader highlight strengths, identify missteps, and take control over finances. If you are looking for a way to permanently free yourself from debt, this book is for you. Jennifer Streaks takes the mystery out of management, making financial freedom attainable for anyone willing to do the work. You deserve to live your best life. Don't just survive... Thrive!

Some see life beyond fifty as a world of opportunities or approach aging with concern. The difference between the two boils down to the steps you take now.