Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class readers, were intended to be advocates for the common people and crusaded for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, pure food legislation, and many other causes.

Newspaper publisher and GOP kingmaker Nackey Scripps Loeb headed the Union Leader Corporation, one of the most unusual--and influential--local newspaper companies in the United States. Her unapologetic conservatism and powerful perch in the home of the first-in-the-nation presidential primary elicited fear and respect while her leadership of New Hampshire's Union Leader gave her an outsized role in American politics. In Political Godmother Meg Heckman looks at Loeb's rough-and-tumble political life against the backdrop of the right-wing media landscape of the late twentieth century. Heckman reveals Loeb as a force of nature, more than willing to wield her tremendous clout and able to convince the likes of Pat Buchanan to challenge a sitting president. Although Loeb initially had no interest in the newspaper business, she eventually penned more than a thousand front-page editorials, drew political cartoons, and became a regular on C-SPAN. A fascinating look at power politics in action, Political Godmother reveals how one woman ignited conservatism's transformation of the contemporary Republican Party.

Before radio and television, E. W. Scripps's twenty-one newspapers, major newswire service, and prominent news syndication service comprised the first truly national media organization in the United States. Dale E. Zacher details the scope, organization, and character of the mighty Scripps empire during World War I and reveals how the pressures of the market, government censorship, propaganda, and progressivism transformed news coverage. Zacher's account delves into details inside a major newspaper operation during World War I and provides fascinating accounts of its struggles with competition, attending to patriotic duties, and internal editorial dissent. Zacher also looks at war-related issues, considering the newspapers' relationship with President Woodrow Wilson, American neutrality, the move to join the war, and fallout from disillusionment over the actuality of war. As Zacher shows, the progressive spirit and political independence at the Scripps newspapers came under attack and was changed forever during the era.

This report delves into the implications for communities at risk of losing their primary source of credible news. By documenting the shifting news landscape and evaluating the threat of media deserts, this report seeks to raise awareness of the role interested parties can play in addressing the challenges confronting local news and democracy. The Expanding News Desert documents the continuing loss of papers and readers, the consolidation in the industry, and the social, political and economic consequences for thousands of communities throughout the country. It also provides an update on the strategies of the seven large investment firms--hedge and pension funds, as well as private and publicly traded equity groups--that swooped in to purchase hundreds of newspapers in recent years and explores the indelible mark they have left on the newspaper industry during a time of immense disruption.

Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.

Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.

The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors.