How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Introduces readers to the villains who threaten Knighton and the Nexo Knights who fight to stop them.

This is the story of the murder trial of Johnny Patton in Ft. Worth, Texas by the woman who lived to tell the story.

In Money, Greed, and God: Why Capitalism is the Solution and Not the Problem, Senior Fellow at the Discovery Institute Jay W. Richards and bestselling author of Indivisible: Restoring Faith, Family, and Freedom Before It's Too Late and Infiltrated: How to Stop the Insiders and Activists Who Are Exploiting the Financial Crisis to Control Our Lives and Our Fortunes, defends capitalism within the context of the Christian faith, revealing how entrepreneurial enterprise, based on hard work, honesty, and trust, actually fosters creativity and growth. In doing so, Money, Greed, and God exposes eight myths about capitalism, and demonstrates that a good Christian can be a good capitalist.

Jonathan Leeman addresses the commonly asked (and often unanswered) question of, "Why should I join a church?" in a time when many are shunning the practice of organized religion. By offering a brief, straightforward explanation of what church membership is and why it's important, Leeman gives the local church its proper due and builds a case for committing to the local body. Church Membership is a useful tool for churches to distribute en masse to new and potential members of their congregation. This volume is part of the 9Marks: Building Healthy Churches series. Look for upcoming, quick-read formats of the following marks of a healthy church: expositional preaching, biblical theology, the gospel, conversion, evangelism, church discipline, discipleship and growth, and church leadership.

The rise and fall of Value America.com.