This text informs readers about the procedures involved in the practice of evidence-based chiropractic, background information that is needed to obtain and interpret chiropractic evidence, as well as practical examples to assist with implementation.

Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition. This text informs readers about the procedures involved in the practice of evidence-based chiropractic, background information that is needed to obtain and interpret chiropractic evidence, as well as practical examples to assist with implementation.

SOMATOVISCERAL ASPECTS OF CHIROPRACTIC: AN EVIDENCE-BASED APPROACH provides a wealth of clinical and scientific evidence on the whole-body implications of chiropractic care. The application of this evidence to practical aspects of clinical assessment, patient education and risk management will prove invaluable to students and practitioners alike. In this unique volume, bioclinical research and chiropractic philosophy are considered in relation to each other, not in opposition to each other.

What does scientific research show about the effectiveness of chiropractic care? How are chiropractors trained and what do they do? When should one turn to chiropractic care, and how does one select a practitioner? This book answers all of these questions and more. Chiropractic is the most frequently used complementary and alternative medicine (CAM) practice in the United States, with nearly $4 billion spent out-of-pocket annually by chiropractic patients. In fact, as evidence for its effectiveness for common conditions such as back pain continues to mount and acceptance grows in a variety of health care settings, chiropractic could be considered more "mainstream" than many other forms of CAM. In this information-packed single-volume work, an expert team led by Cheryl Hawk—a well-known chiropractic researcher—explains chiropractic licensure, practice, and effectiveness to general readers researching chiropractic care options and to undergraduate students choosing a major or specialty. Readers will see the range of scientific evidence supporting the use of chiropractic health care for many common conditions, learn about the typical chiropractic clinical encounter and chiropractic procedures, and understand the criteria by which patients and other health professionals can use to select a chiropractic physician. This book also provides health care practitioners in other fields with current information that enables a greater understanding of the training and the roles of chiropractors in health care.

A concise, quick-access handbook that covers the more common conditions seen in a chiropractic practice. A handy reference that provides a library of practical information in a single volume!

IF YOU HAVE BEEN FRUSTRATED BY A LACK OF REFERRALS, LOOKING FOR A SYSTEMATIC WAY TO APPROACH MD'S AND BUILD RELATIONSHIPS, OR HAVE A DESIRE TO LEARN THE "WHAT", "WHEN", AND "HOW", OF CREATING A PRACTICE THAT THRIVES ON INTERDISCIPLINARY COOPERATION, THEN THIS BOOK IS FOR YOU! IN THIS GAME-CHANGING BOOK YOU WILL LEARN- * Proven, Step-by-Step Protocols to Gain Interdisciplinary Referrals * Strategies to Increase the Effectiveness of Your Marketing * How to Position Yourself as the Logical Referral Choice * How to Address the "Big 3" Hindrances to Chiropractic Referrals * How to Schedule and Execute a Successful MD Meeting * And MUCH More! "THIS BOOK PROVIDES STEP-BY-STEP INSTRUCTIONS ON HOW TO BECOME INTEGRATED IN YOUR LOCAL HEALTHCARE COMMUNITY AND ORGANICALLY TAP INTO THE ENORMOUS AMOUNT OF REFERRALS THAT CAN COME WITH THOSE RELATIONSHIPS. THIS IS SOMETHING EVERY CHIROPRACTOR SHOULD DO FOR THEIR PRACTICE. IT WILL ELEVATE YOUR PRACTICE, BUT ON A GRAND SCALE, THE PROFESSION" - CHRIS HOLLOWAY, DC "I AM PLEASED TO ANNOUNCE THAT WE HAVE DOUBLED OUR DIRECT MD REFERRALS SINCE IMPLEMENTING YOUR PLAN." - GOLDI JACQUES-MAYNES, DC

The first book of its kind, Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic practice for their patients. By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs the chiropractor how to confidently access their greatest untapped new patient source. Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds. Features: How to provide a pro-chiropractic message based on evidence based research How to access physicians Uncover patient needs and physician objections for chiropractic care Learn the most common physician objections and how to overcome them How to select research that addresses the needs and objections of a physician How to present research to support a MD/DC conversation