“Empowers readers with a toolkit of traditional and sustainable practices for an emerging artisanal crafts movement, and a brighter future.” —Alice Waters, chef and owner, Chez Panisse; founder, The Edible Schoolyard Project Modern life is a cornucopia of technological wonders. But is something precious being lost? A tangible bond with our natural world—the deep satisfaction of connecting to the earth that was enjoyed by previous generations? In The Heirloom Gardener, John Forti celebrates gardening as a craft and shares the lore and traditional practices that link us with our environment and with each other. Charmingly illustrated and brimming with wisdom, this guide will inspire you to slow down, recharge, and reconnect.

In this eloquent plea for compassion and respect for all species, journalist and gardener Nancy Lawson describes why and how to welcome wildlife to our backyards. Through engaging anecdotes and inspired advice, profiles of home gardeners throughout the country, and interviews with scientists and horticulturalists, Lawson applies the broader lessons of ecology to our own outdoor spaces. Detailed chapters address planting for wildlife by choosing native species; providing habitats that shelter baby animals, as well as birds, bees, and butterflies; creating safe zones in the garden; cohabiting with creatures often regarded as pests; letting nature be your garden designer; and encouraging natural processes and evolution in the garden. The Humane Gardener fills a unique niche in describing simple principles for both attracting wildlife and peacefully resolving conflicts with all the creatures that share our world.

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.

In The Roots of Flower City, Camden Burd explores the economic and ecological significance of Rochester plant nurserymen over the course of the nineteenth century. As the first boomtown in the United States, Rochester was an embodiment of nineteenth-century market economies and social reform movements. Connected to the eastern seaboard by the Erie Canal, the city's unique economic, cultural, and environmental conditions fostered and sustained a vast and influential commercial plant nursery industry that attracted the nation's most prominent horticulturists and nurserymen. Rochester-area nurserymen built parks and rural cemeteries, landscaped homes and schools, and promoted horticultural pursuits regionally and nationally. As their influence grew, many of these horticultural entrepreneurs developed into the city's elite and played a leading role in shaping Rochester's economic, social, and physical landscape. Most significantly, nurserymen enthusiastically participated in the American imperial project, selling and distributing fruit, shade, and ornamental trees, shrubs, and flowers across the continent, transforming landscapes and ecologies far beyond New York. The Roots of Flower City tells the remarkable history of Rochester's outsized influence on the homes, estates, towns, and cities of nineteenth-century America as it weathered economic downturns and competition from other regions. One threat, however, proved to be too much to overcome. As Burd details, the spread of the destructive San Jose scale through the transcontinental plant trade prompted federal legislation that would lead to the decline of the Rochester plant nursery industry in the last decade of the nineteenth century, ending a sustained era of success and ecological impact.

An annotated listing of titles held at the Garden Library at Dumbarton Oaks, with an introduction discussing the evolution of American garden culture and landscape architecture in the course of the 19th century. Includes a chronological list of titles as well as an index and a good selection of bandw illustrations. Annotation copyrighted by Book News, Inc., Portland, OR