This book is the result of the WHO European Working Group on Health Promotion Evaluation which examined the current range of qualitative and quantitative evaluation methods to provide guidance to policy-makers and practitioners. It includes an extensive c

Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation, including basic and advanced statistical analysis."--BOOK JACKET.

The contributors provide a general overview of evaluation in intitiatives designed to promote better health. They highlight successful and unsuccesful campaigns and offer a coherent study of the theory and practice of evaluation in this discipline.

Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion. It will appeal to students and practitioners in health promotion and public health (including programme managers in both the government and the voluntary sector), and donors and funding agencies who commission health promotion interventions and evaluations.

Evaluation of Health Promotion and Disease Prevention Programs offers conceptual and methodological frameworks for the six phases of health program evaluation: - introduction to evaluation - models of evaluation planning - efficacy and effectiveness evaluation - measurement and analysis evaluation - process and qualitative evaluation - cost analysis and basic economic evaluation By presenting these concepts through case studies, this text offers an innovative and didactic model for measuring health impact and health outcomes, then extending these measurements to establish an evidence base for future practice. This central competency in health promotion will be of use to graduate and post-graduate students in public and population health programs, plus health program practitioners working at the intervention forefront.

This comprehensive introduction to evaluation of health promotion, health education, and disease programs features non-setting-specific discussion for health education, health promotion, and allied health fields. A new chapter on qualitative evaluation has been added for the third edition, and many new research examples and case studies have been included.

A thorough and accessible introduction to data collection, analysis, and reporting for the health promotion field Evaluation and Measurement in Health Promotion guides current and future health promotors in becoming experimenting practitioners who take a data-driven approach to decision making. Through this model, professionals can create innovative health programs rooted in measured fact. Such programs must be continuously evaluated and improved upon, and this book covers both the measurement and evaluation stages. The result is a comprehensive model that takes a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes. Topics covered include: evaluation planning; measurement/instrument development; reliability/validity assessment; evaluation design; approaches to qualitative evaluation; data analysis/interpretation and report writing. Health promotion is essential to improve community health and prevent disease. In the field of health promotion, we empower individuals and communities to prevent health problems and pursue quality of life by addressing behavioral and social determinants of health. For those looking for a framework to approach the goals of health promotion—including those taking the CHES, MCHES, or CPH exams—this straightforward book is a valuable resource. Get an introduction to the field of health promotion and the process of evaluating health promotion programs Develop rigorous instruments for measuring various types of outcomes in health promotion programs Assess the reliability and validity of evaluation instruments, and address measurement errors Conduct quantitative analysis and qualitative data analysis, and write effective research reports This book includes tools to help both instructors and learners, including succinct chapter introductions and summaries, practical skill-building activities, fascinating real-life case studies, a glossary, review questions, web exercises, and instructor resources.